Search Engine Optimization for Law Firms

What You Can Expect

Google page one rankings can be difficult to obtain for highly-competitive keywords, but our process works.

  • We first analyze your website’s strengths and weaknesses. Every site has omissions and errors that hurt its ranking.
  • We fix your site’s on-page problems, from poorly-worded titles and meta descriptions through missing crosslinks and image tags to absent or unsophisticated keywording.
  • We steadily build high-quality backlinks, which remain the most influential factor in Google page position.
  • Every month you are sent a clear and detailed report showing the progress we are making with your site’s ranking for a variety of keywords, and your account manager will provide additional details. You will never wonder if the work is being done.

Help prospects find you


Increase search engine visibility


Get higher quality leads

Most attorneys do not understand search engine optimization well enough to determine if they should invest in it, how much to spend on it, and whether they are receiving value for their current law firm SEO expenditures.

Any vendor providing legal SEO services should be able to itemize the work being done each month. If you cannot obtain that information (and proof of its delivery) from your vendor, then that work is probably not being done.


American Adults Who Use The Internet


American Adults Who Have A Smartphone


Online Americans Say Internet Better Informs Them About Products & Services

Local Optimization for Attorneys

Local searches now outnumber non-local searches. So, it’s critical to optimize your legal website to improve your local ranking as soon as possible. Google must be able to connect your website with your location. That means your website should at minimum have a local page that includes your contact details in html.

We can create and maintain your Google+ profile and Google Places page. We find erroneous citations and correct them. And we create additional citations each month on sites like Yelp and Foursquare.


FAQs About Search Engine Optimization For Attorneys

What is search engine optimization, or SEO?

High-quality website optimization generally consists of:

1. On-page optimization: Artfully titling and tagging pages helps Google determine what terms your website pages should rank for.

2. Link building: Websites with a strong set of inbound links will rank higher than those without.

Can I do the work myself?

On-page optimization: Special training is needed.

Link building: It is difficult and time-consuming to beg links from quality websites. You are unlikely to be successful. And your chances of obtaining anchor text rich with keywords are even lower.

How long does SEO take to work?

The time varies with the strength of your competition, but you will generally see movement upward in the rankings within 2-3 months. Major benefits typically take 5-6 months to appear.

What sets us apart from other SEO providers?

Network of legal sites. We have over 1,000 legal websites from which we can build relevant links.

Accessibility. James Publishing is a boutique firm managed by reachable people. Our savvy SEO experts are only a phone call or email away.

Law book publisher. We have been publishing law books for more than 30 years and thus understand the various practice areas.

Do you have any advice?

Buyer beware. Because most SEO purchasers don’t understand how to evaluate what they are buying, SEO remains the Wild West. There are still many providers and freelancers with modest skills making big promises they only sometimes keep. Paying more does not improve the odds that you will receive the work you should.

Legal providers preferred. You want most of your inbound links to come from other law-oriented websites. If your SEO provider builds a wide variety of websites rather than specializing in legal websites, the links created for you from those general sites will have less value.

Educate yourself. The more you know about SEO, the better you will be able to evaluate the work being done for you.

What's the difference between search engine optimization and Google+ Local optimization?

Search Engine Optimization and Google Local are similar in that both allow potential clients to find your website via a search of specific keywords. When it comes to SEO, your website will appear in the search engine’s organic (natural or unpaid) search results. Google Local, on the other hand, is a local business listing that readily displays all of your business contact information and will appear in Google’s coveted local rankings. Google Local will also put your firm on Google Maps.

Can I track my SEO or GLO ranking? If so, how, and does it cost extra?

Yes, all Search Engine Optimization and Google Local clients’ rankings are tracked using third-party software. All clients have immediate access to monitor their own progress free of charge.

*Internet usage statistics provided by the Pew Research Center.

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