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In 13 Mesothelioma Keywords, I showed you how to use Google’s AdWords Traffic Estimator to compare mesothelioma keywords. At the end of the article, I alluded to two possible shortcomings. Specifically, I worried that I might be neglecting searchers who: don’t use the word “mesothelioma” in their search; or can’t spell “mesothelioma.” I’ll explore each [...]
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Google has made it easy to find authoritative content on most any question – especially legal questions. That ready availability of answers makes it easier for legal consumers to find attorneys with relevant expertise. For attorneys, that ready availability has reduced the marketing value of prior relationships and geographic proximity while it has increased the [...]
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Making the most of color Your career requires you to maintain a professional appearance and your online presence is no exception. Of course you want prospective clients to get a good first impression of you, but this doesn’t mean you have to shy away from color. Most legal websites I have encountered stick to the [...]
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So you’ve decided to start a blog for your website, and you know want to fill it with informative, engaging, and quality content. Great—where do you get that? It might be tempting to find a quick and dirty way to fill your blog somewhere. The Internet is replete with shortcuts and quick fixes that promise [...]
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Mesothelioma keywords are among the most competitive legal keywords there are, and ranking for mesothelioma-related keywords will be slow, hard, and expensive no matter where you live. Mesothelioma lawyers pay more than $100 per click to have their ads appear on Google, and you can bet they’re spending just as much to boost their organic [...]
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Have you been to your eye doctor recently? After reading this blog you may start doubting your 20/20 vision! Every day we are exposed to subliminal advertising, but how many of these messages do we actually take note of? We have all heard about subliminal advertising in commercials, movies, and even radio ads, but some [...]
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Salutations, readers. I am back with another blog about multimedia issues as they relate to your attorney marketing efforts. Today I thought I’d run through a few quick points about photography. Your photo is undoubtedly important to you; perhaps it appears on your website, business card, newsletter, or even billboards or commercials. Often, your photo [...]
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James Attorney Marketing is all about educating–lawyers, clients, and ourselves. To learn from the best and brightest minds in technology, social media, and marketing, I follow a LOT of blogs. No, seriously, my RSS feed might scare you. But because it’s Thursday 13–our first at James Attorney Marketing–I’ve pared down that massive list to the [...]
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