How Your Firm Can Establish a Solid PR Presence While not all publicity is good publicity, it’s a general attorney advertising rule that the more your name reaches prospects and key figures, the greater your client portfolio. Building a solid public relations presence involves several aspects such as strategically connecting with the correct press contacts, [...]

Why Attorneys Need Legal SEO Getting a new client now is significantly different than how your law firm might have gotten a new client 10 years ago.  At Optimized Attorney, we have seen the legal industry transform from how interactions, business, and information is distributed between lawyers and their clients. Search Engine Optimization also known [...]

The 4 Crucial Elements of Successful Law Firm Marketing Strategies Building a legal marketing strategy from scratch is a necessary but challenging project for law firms both big and small. Luckily, the Optimized Attorney and Publishing team has analyzed what works for law firms of all sizes so you can create a legal marketing plan [...]

Overcomplicated Law Fim Marketing—Here’s How to Simplify For Success One of the most common reasons that law firms struggle to make an impact with attorney marketing is a disjointed, overcomplicated strategy. They create a massive content marketing plan that is destined to fail, goals and marketing metrics are hazy at best, email marketing is sporadic, [...]

A Legal CRM System: The Key to a Winning Marketing Strategy One of the most common attorney complaints about marketing is that quantifying results is difficult. Many law firms wonder about the ROI on their legal marketing strategy and whether certain activities such as email marketing produce significant business. Implement a client relationship management (CRM) [...]

As your law firm grows, dealing with the increased number of clients can become complex. After all, you need to keep tabs on what the current situation is with each client, as well as any communications you need to make with such clients in the future. Additionally, as you’re servicing existing clients, you’ll also have to [...]

The Secret to More Productive Law Firms: Workload Automation Are you killing your law firm’s productivity? You might not be doing it on purpose, but if you’re not using technology to help with tasks like analyzing campaign metrics and following up with prospects, your legal practice is definitely not running at full speed. Read on [...]