Attorneys are finally recognizing what the rest of the business world has already embraced: Integrating social media into your marketing strategy can help attract new clients, grow your online brand, and significantly improve your search ranking on Google. In the past, referrals were only shared by word of mouth—now sharing has become Facebook “likes” and Twitter retweets.
But, developing and implementing a robust social media campaign for attorneys takes a great deal of time, effort and know-how. Many people claim to be “social media gurus,” but don’t trust your online reputation to just anyone. We know what kind of content works best to gain maximum exposure and the best times throughout the day to share that content. With packages ranging from basic Facebook and Twitter upkeep, to full-service social web management, we have the right package available to fit your Law Firm’s social media needs and budget.
What you can expect from our law firm social media plans:
- Increased client loyalty. When utilized correctly, tools like Facebook, Twitter, LinkedIn and Google+ help boost your online reputation and build community around your brand. An effective social strategy can instantly set you apart from the sea of competition.
- Improved search engine ranking. High levels of social activity show search engines that you’re authentic, engaged and valuable to searchers. Social shares can trigger the freshness portions of Google’s algorithm, giving you a temporary boost in rankings.
- Increased traffic to your website. Think of social media as a megaphone. Properly socializing your website content will get it in front of the right people and send them back to your site for more information. Social media can help you grow your client base.
- Improved credibility. Surveys show that people tend to trust organizations and brands that regularly engage with clients through social media outlets. It gives your law firm a personal touch that people can relate to.
*Social media statistics provided by the American Bar’s 2014 Legal Technology Report.