Lawyer Marketing

Urgent vs. Important: Lawyer Marketing Tasks to Focus on Today President Dwight D. Eisenhower said, “I have two kinds of problems, the urgent and the important. The urgent are not important, and the important are never urgent.” The Eisenhower Decision Matrix is based upon this philosophy. It categorizes and prioritizes tasks based on their urgency [...]


Law Firm Marketing

Overcomplicated Law Fim Marketing—Here’s How to Simplify For Success One of the most common reasons that law firms struggle to make an impact with attorney marketing is a disjointed, overcomplicated strategy. They create a massive content marketing plan that is destined to fail, goals and marketing metrics are hazy at best, email marketing is sporadic, [...]


Legal CRM

A Legal CRM System: The Key to a Winning Marketing Strategy One of the most common attorney complaints about marketing is that quantifying results is difficult. Many law firms wonder about the ROI on their legal marketing strategy and whether certain activities such as email marketing produce significant business. Implement a client relationship management (CRM) [...]


Law Firm CRM

As your law firm grows, dealing with the increased number of clients can become complex. After all, you need to keep tabs on what the current situation is with each client, as well as any communications you need to make with such clients in the future. Additionally, as you’re servicing existing clients, you’ll also have to [...]


Attorney SEO

How To Create a Content and Attorney SEO Calendar Producing fresh blog and website content every week can be challenging for any law firm, large or small, and there’s no easier way to alienate an audience than pushing redundant content merely for the sake of production. Creating a content and SEO calendar can help your [...]

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