Will Your Ideal Client Swipe Right or Left When They Find You Online? Courting Your Niche

If you were looking for an attorney online, would you hire your firm? What makes your firm look compelling to prospects who have no idea who you are, how long you have been practicing, how great you are, and of course, your wonderful personality. If you’ve experienced online dating in the last five years, you [...]

2018-07-17T17:46:51+00:00

Mastery in a Niche For Attorneys – Why It Is Important To Niche Down In Todays Market

“Niching down” is not a new concept. Nonetheless, it has become increasingly important to consumers in recent years. For law firms reaching out to clients, it remains an essential factor in their decision-making process. Potential clients are not merely considering niche regarding practice area, but also concerning how lawyers manage cases. For instance, let’s say [...]

2018-07-17T00:20:26+00:00

New Legal Marketing Trends Proven to Increase Leads and New Hires

Keeping up with hot, new legal marketing trends for law firms is a great way to stay ahead of the competition. But, what are these trends? And how can you use them to benefit your firm? Increase Your Hyperlocal Marketing Google remains a significant player in the search engine game. It has become such a [...]

2018-07-02T23:37:05+00:00

Case Study: Some progress initially, then boom, call volume climbs 80% in 3 months

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Results from search engine optimization work typically take a couple months to begin showing. But when results do arrive, they can be stunningly large. That is what happened with this multi-office bankruptcy firm. We began working with them 5 months ago, saw some initial [...]

2018-04-24T22:46:58+00:00

Important Marketing Numbers #2

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] As mentioned in our prior post, most lawyers we speak with do not do a good job of tracking their marketing numbers. This omission comes in two parts: (1) Lawyers don’t record their leads, appointments, and new clients month by month, and thus are [...]

2018-04-24T20:18:59+00:00

Important Marketing Numbers #1

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Most lawyers we speak with do not know their recent marketing numbers, let alone how they compare to prior periods. If you fall into this category, you are making a costly omission. You are likely mis-spending precious marketing dollars and don’t realize it. Even [...]

2018-04-24T20:09:08+00:00

Case study: Attorney Uses SEO to Save $12,000+/Month in PPC Spending

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Bankruptcy attorney halts $150,000 in annual pay-per-click spending, and still increases lead flow This multi-office, 4-attorney bankruptcy firm had decent website traffic when we took over their search engine optimization work 15 months ago. But they were also highly dependent upon pay-per-click advertising, spending over [...]

2018-02-12T20:39:04+00:00

6 Types of Data That Must Be on Your Attorney Marketing Dashboard

If you don’t track it, you can’t fix it. That is the motto of many a successful marketer and for good reason: marketing data empowers us to make informed decisions about strategy and spending based on what is working and what’s not. With so much information available, there is no excuse for any law firm [...]

2017-10-20T23:35:19+00:00

Education-Based Legal Marketing Works—Here’s How to Implement It at Your Law Firm

As of 2017, the American Bar Association reports that there are 1,335,963 active attorneys in the United States. As the number of attorneys increases year over year and the number of trial hours decreases, law firms are finding it more difficult to land business and remain profitable. The key to overcoming this challenge and pull [...]

2017-10-05T21:53:54+00:00

5 Things Lawyers Should Expect from Their SEO Providers

There is no shortage of search engine optimization (SEO) providers. A cursory Google search for the term “SEO services” brings up nearly 53 million results, a number big enough to make one’s head spin. Even a more specific phrase like “attorney SEO services” can easily return over 2 million results. In all likelihood, your firm [...]

2017-10-02T18:30:25+00:00
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