How You Can Use Google Trends to Boost Your Law Firm Online

How You Can Use Google Trends to Boost Your Law Firm Online Using Google Trends to Boost Your Law Firm Online If your law firm has an online presence, people likely find you through Google. The majority of people use Google search to find services. Google Trends is a tool that records the way people [...]

2018-11-01T11:00:13+00:00

Online Marketing Tips for Small Law Firms and Startups

Online Marketing Tips for Small Law Firms and Startups Small law firms and startups face many challenges that larger firms may not have to consider. Among those challenges, the most poignant may be a smaller marketing budget. While larger firms may have seemingly infinite marketing resources, small firms can still compete with targeted marketing techniques [...]

2018-10-30T17:00:03+00:00

Marketing Automation for Law Firms – Using Technology To Target A Niche

Marketing Automation for Law Firms - Using Technology To Target A Niche Last week, I had the pleasure to speak to hundreds of attorneys who are all trying to grow their firms and struggling to understand where to start. My topic, “Using Technology To Master Your Niche” was well received by the audience and we [...]

2018-10-25T11:00:01+00:00

Do You Feel Like You’re Wasting Money on Your Marketing Efforts?

Do You Feel Like You’re Wasting Money on Your Marketing Efforts? Do you measure your cost per lead or cost per hire? Does your marketing company (or companies) encourage you to track this information and give you the tools to do so? If you answered no to any of these questions, you need to evaluate [...]

2018-09-20T17:38:09+00:00

Why Marketing Automation Is Critical To Growing Your Law Firm

How quickly do you respond to new leads? Based on my experience, most firms try their best to get back to new inquiries within a few hours but struggle keeping up when they get busy. According to Google, a searcher's intent to hire is fulfilled within 50 minutes of their initial search. When a prospect [...]

2018-09-10T19:14:44+00:00

What Makes Your Law Firm Unique? A Different Take On Branding.

You are one of over 1.3M law firm in the United States, and you are struggling to grow your practice, have you asked yourself why? Why are clients not flocking to your door, begging you to work with them? Let us assume you are a good lawyer who has been practicing for several years and [...]

2018-08-28T10:15:44+00:00

Referrals, The Ultimate Marketing Tool!

Like most professional services, many law firms rely on referrals. 62% of clients found the law firm that they chose to represent them through referrals. That’s not exactly a trend, however. It’s always been like this for attorneys and that it continues to be an important factor in bringing clients to your law firm should [...]

2018-08-21T21:35:53+00:00

How Great Content Can Reach Your Ideal Client Before They Are Ready To Retain

Marketing specialists talk an awful lot about the sales cycle. But what exactly is that? We can say with some certainty that it begins by prospecting for leads. On the customer side, they’re still in the research phase. But the research phase of the sales cycle can also be broken down into smaller parts, and [...]

2018-08-14T16:44:54+00:00

Why Your Website Content Sucks, And How To Improve It

I review legal content on dozens of law firm sites each week, and the one thing they all have in common is, their content sucks. Prospects could care less about how amazing you are or how many awards you've won; they want to know if you can help them with their problem, that's it. It [...]

2018-08-07T16:59:13+00:00

SEO and Lead Development Strategies for Law Firms 

  Lead development strategies for law firms are a dime a dozen. Organic traffic remains the primary source of leads for law firms. This, however, is despite the fact that paid advertisements, today, are nearly indistinguishable from organic hits. Google wanted to boost its revenue from paid clicks, so they changed the layout of their [...]

2018-07-30T23:59:58+00:00
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