Content for Your ProspectsReady-to-use educational ebooks, pamphlets, FAQs, quizzes, flow charts, nudge emails, videos, and more
100-250 Page Book Included
Unlike the short and fluffy booklets offered on some lawyer websites, our books are sizeable, tightly-written, well-organized, and practical works that are loaded with answers, tips, and the pitfalls of proceeding without representation.
You can either have us add your name, contact information, biography, and photo, or you can do your own branding.
We can also place a pop-up on your website that offers your book, obtains prospect contact information, and notifies you when your book is downloaded. And you may obtain printed copies as well as a PDF version.
Simply the Best
No one has consumer content as good as ours.
Our 35 years of publishing practical books for small-firm lawyers has taught us how to obtain high-quality manuscripts, organize and polish the text, and format and design the finished product.
We brought those same publishing skills to generating content for legal consumers, and have created educational series in 7 specialties:
You can use our content a variety of ways, all of which will help generate and convert more leads, bring you more sophisticated clients, and reduce the time you have to spend repeatedly answering basic questions.
Build a shock-and-awe package
Mailing a large and fat envelope to prospects that is filled with helpful educational materials will set you apart from your competitors.
Offer a lead magnet on your website
Using a pop-up to present a booklet or FAQs will generate more leads than a static offer of the same materials, but both approaches will out-perform the standard free-consultation response form.
Create a nurturing series
Stay top of mind with prospects who don’t immediately convert, and create a favorable impression with the quality of your materials.
Hand out printed versions
Send undecided prospects home with answer-filled reading materials that will keep your name fresh and respected while they consider other lawyers.
Distribute printed versions
Give them to referral sources, place them where your prospects go, display them in your lobby and office, and provide them to your seminar attendees.
For most practices, obtaining just one additional client every month due to our content will deliver a handsome return on this marketing investment.
If you don’t obtain a high ROI, cancel any time after the initial 3-month trial period. 3 months is the time needed to give our content a fair try.
Level OneDigital book + extras
- PDF version of 100+ page book
- 2 designed educational booklets
- 1 quiz and 2 follow-up emails
- We brand all your materials, including your book, as space is available – bio, photo, contact info, etc.
- *$195 for each additional specialty. 3-month initial payment, monthly payments thereafter.
Level TwoBranded print books + website pop-up + extras
- Branded print versions of 100+ page book (25 delivered each quarter and more available at cost)
- Branded PDF version of 100+ page book
- Branded print versions of 3 designed booklets (25 of each delivered quarterly and more available at cost)
- Branded PDF versions of 3 designed booklets
- 1 quiz and 4 follow-up emails
- Website pop-up that collects prospect contact info and emails that info to your staff for follow-up
- We install the pop-up on your website and brand all your materials, including your book, as space is available –bio, photo, contact info, etc. We brand all your materials, including your book, as space is available – bio, photo, contact info, etc.
- *$295 for each additional specialty. 3-month initial payment, monthly payments thereafter.
Level ThreeAll of level two + assembled shock-and-awe packages + automated lead nurturing
- Everything in level two, including printed and digital fully-branded book and booklets, quiz, emails, and pop-up
- Impressive shock-and-awe packages, printed and assembled (25 of each delivered quarterly and more available at cost)
- Fully-automated lead nurturing educational series, with setup and usage training
- We handle everything – (1) branding and printing of your books and booklets, (2) installation of pop-up and auto-responder, (3) instructions on usage of auto-responder, plus any future guidance or troubleshooting needed, and (4) branding, printing, and assembly of shock-and-awe packages. Mailing of shock-and-awe packages to your prospects available at cost.
- *$395 for each additional specialty. 3-month initial payment, monthly payments thereafter.