Law Firm PPC: 13 Common Questions And Answers Attorneys Have About Pay Per Click Advertising

Today we answer the most common questions attorneys have about law firm PPC. Mostly because we receive calls from dozens of firms a week, most frustrated by their current marketing company for one reason or another, but primarily because they are getting taken advantage of and paying top dollar for poor quality leads. The problem [...]

2019-02-06T17:26:11+00:00

Marketing Automation for Law Firms – Using Technology To Target A Niche

Marketing Automation for Law Firms - Using Technology To Target A Niche Last week, I had the pleasure to speak to hundreds of attorneys who are all trying to grow their firms and struggling to understand where to start. My topic, “Using Technology To Master Your Niche” was well received by the audience and we [...]

2018-10-25T11:00:01+00:00

Do You Feel Like You’re Wasting Money on Your Marketing Efforts?

Do You Feel Like You’re Wasting Money on Your Marketing Efforts? Do you measure your cost per lead or cost per hire? Does your marketing company (or companies) encourage you to track this information and give you the tools to do so? If you answered no to any of these questions, you need to evaluate [...]

2018-09-20T17:38:09+00:00

Why Marketing Automation Is Critical To Growing Your Law Firm

How quickly do you respond to new leads? Based on my experience, most firms try their best to get back to new inquiries within a few hours but struggle keeping up when they get busy. According to Google, a searcher's intent to hire is fulfilled within 50 minutes of their initial search. When a prospect [...]

2018-09-10T19:14:44+00:00

What Makes Your Law Firm Unique? A Different Take On Branding.

You are one of over 1.3M law firm in the United States, and you are struggling to grow your practice, have you asked yourself why? Why are clients not flocking to your door, begging you to work with them? Let us assume you are a good lawyer who has been practicing for several years and [...]

2018-08-28T10:15:44+00:00

Weekly SEO Trend: Paid Search

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] The James Attorney Digital Marketing blog gives you lots of tips on how to organize your law firm’s site to attract clients by getting to the top of search engine results. However, there is one fail-safe way to get on page one of Google results [...]

2014-09-19T12:15:07+00:00

Weekly SEO Trend: SEO & the Law

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] As a sole practitioner, or partner in a small law firm, you may struggle with the technology-related issues dealt with here at the James Attorney Digital Marketing Blog. This week we take a break from computer stuff in the SEO trends column to take a [...]

2014-09-12T09:00:38+00:00

Weekly SEO Trend: Bing

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Every year Google consistently provides between 67 and 68 per cent of all Web searches in the US and Bing provides between 18 and 19 per cent. Game over. This simple fact explains why the SEO industry focuses on the activities of Google almost to [...]

2014-09-05T09:00:33+00:00

Weekly SEO Trend: Google Ranking

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] This week, Google tinkered with its ranking algorithm to promote sites that use encryption for transmissions – systems known as HTTPS and SSL. Although this change won’t alter your law firm’s presentation to the general public, it does offer a way for you to boost [...]

2014-08-15T09:00:19+00:00

Weekly SEO Trend: Google Introduces “Pigeon”

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Google released a new ranking algorithm, called Pigeon on July 24th. Although that event is slightly outside of this roundup’s timeframe, not many people noticed the shake up at the time and commentary and analysis only started to emerge over the past week. Small to [...]

2014-08-08T10:00:24+00:00
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