7 Vital Elements of Productive PPC Campaigns for Law Firms

NOTE: It’s important to tailor a PPC campaign to your specific requirements in order to achieve the best results. This post serves as a guideline for PPC campaigns for the legal industry. Every law firm that takes client acquisition seriously understands the necessity of an excellent digital marketing strategy, especially one that involves effective PPC [...]

From Closet Servers to the Cloud: 6 Reasons Law Firms are Migrating Their Data

It’s no secret that technology continues to change our world and the way we do business. Traditionally, the legal industry has been slow on the uptake of new technology but this hasn’t been true in the case of cloud services for law firms and mobile technology. At Optimized Attorney & Attorney Marketing, we’ve seen a [...]

Top 7 Benefits of Cloud Computing For Attorneys

31% of lawyers have used cloud computing options, and of those attorneys who regularly use cloud computing features services, nearly 80% said that they would continue to do so. These are just some of the conclusions to come out of The American Bar Association’s Legal Technology Survey Report, which determined that more attorneys—particularly at the [...]

Telltale Signs That It’s Time to Switch Tech Support Partners

A website crashing, a server down—for most legal practices these would be major issues. Today more than ever, attorneys rely on technology for everything from communicating with clients and prospects to storing data without the paper clutter. Having the right tech support partner makes all the difference. If you’re experiencing any of the following signs [...]

Tactics to Keep Your Law Firm’s Data Secure from Hackers

Legal practices of all sizes continue to struggle with keeping their technology secure from hacking. Consider these statistics from SecurityInfoWatch.com: Security consultant Mandiant estimated that 80% of the 100 largest U.S. law firms experienced a computer breach in 2011 alone The International Legal Technology Association’s (ILTA) 2014 technology survey of more than 400 law firms [...]

No More Tech Upgrades, Viruses, Hijackings or High-Maintenance Servers

If you answer yes to any of the following questions, the old technology in your law firm is causing you unnecessary headaches. Are you paying an IT firm to keep your network and servers operating? Has your data ever been hijacked, requiring you to ransom its return? Have any of your computers been infected with a [...]

Why Your Law Firm Should Convert to Gmail Right Now

Gmail is one of the most popular free email providers worldwide, with more than 15% of the worldwide email market share, according to Litmus Email Analytics. And Gmail isn’t the only powerhouse in the Google Apps suite, which includes Drive, Hangouts, Calendar, Docs, Forms, Sheets, Google+, and more. If your law firm hasn’t yet made [...]

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