Marketing Your Law Firm on Yelp: Responding Positively to Yelp! Reviews

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] The online review and social media site Yelp is a dynamo when it comes to driving (or driving away) clients.  Yelpers can post reviews for businesses ranging from ice cream parlors to—you guessed it—law firms, eventually earning that organization an online reputation as a go-to [...]

2014-12-10T06:00:19+00:00

Marketing Lesson for Lawyers: How to Become a Thought Leader on LinkedIn

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] LinkedIn’s Influencers—top professionals like Richard Branson and Arianna Huffington who share content about a variety of subjects such as success, entrepreneurship, and leadership—reach thousands of members and continually build their personal and professional brand with each new post. You may not be a high-profile CEO [...]

2014-11-24T06:00:34+00:00

Weekly SEO Trends: Social Media

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Social media is a useful channel for digital marketing and you can use these sites to advertise your law firm, both on a local and a national level. This week’s SEO roundup looks at recent news concerning social media sites, such as Facebook, Twitter and [...]

2014-11-07T06:00:42+00:00

5 Tips To Double Your Social Media Content in Half the Time

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Busy law firms have busy schedules, and carving out extra time to spend on marketing is probably scant, at best. However, building a successful law firm requires that time be allotted for social media posts to engage your viewers, market your business, and grow your [...]

2014-10-29T05:00:52+00:00

Law Firm Marketing: Pinterest’s Promoted Pins

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] When Pinterest, the social media site that enables users to share interests and projects via “pinning” images and articles to “boards,” announced that it would begin to roll out its Promoted Pins advertising program, the responses were mixed. Some “Pinners” and Pinterest fans had expected [...]

2014-08-27T09:00:48+00:00

Legal Marketing Tip: Google+ Actions To Include In Your Law Firm’s Social Media Plan

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Generally speaking, attaining success in social media endeavors involves completing simple everyday actions that add up to a significant online presence over the long run. Marketing professionals will tell you that this philosophy can work for Google+, a platform that many consider to be the [...]

2014-07-28T09:00:44+00:00

Law Firm Marketing: Learn About LinkedIn’s Updated Company Page

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] LinkedIn made some large changes over the past year on Company Pages that lawyers should know about and can use to highlight their specialties. Removed Product Pages First, LinkedIn removed company product pages. The product pages allowed a company to display some of their biggest-selling [...]

2014-07-23T09:00:25+00:00

Weekly SEO Trend: Twitter

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Twitter is like a chat system, except your postings on Twitter can be seen by many people rather than just one correspondent. Companies use Twitter like an informal press conference and politicians and celebrities use it to express their views and expand their supporter base. [...]

2014-07-18T09:00:40+00:00

Attorney Marketing Webinar: How LinkedIn Can Boost Your Referrals

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] In case you missed it, here’s a recording of our recent Attorney Marketing Webinar: How LinkedIn Can Boost Your Referrals. http://vimeo.com/99878410 Are you using LinkedIn to attract referrals to your law firm? You should be. LinkedIn is a powerful networking tool that can help you [...]

2014-07-07T09:00:30+00:00

Legal Marketing Tip: Google Ads vs. FB Ads

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] As the battle between Google and Facebook rages on, businesses everywhere—law firms included—are trying to determine where to focus their marketing efforts—in terms of both time and money. Advertising on both Google and Facebook is highly-effective for client generation and client retention, but there are [...]

2014-07-02T09:00:51+00:00
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