How to Collect Those Crucial LinkedIn Recommendations

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Résumé, phone book listing, business card, blogging platform, portfolio, personal brand—your LinkedIn profile is all of those things rolled into one, making it potentially one of the most powerful platforms to leverage for your attorney social media marketing strategy. But you’re sabotaging your LinkedIn and [...]

2015-11-11T08:00:56+00:00

5 Strategies For Politely Urging Readers to Share Your Attorney Blog Content

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Shares, “likes,” comments: these are the new online currency and the lifeblood of any law firm’s social media presence. The higher the number of shares, the bigger your attorney blog content’s reach… and the bigger the reach, the greater your brand recognition.  If you’re wondering [...]

2015-10-19T08:00:45+00:00

SEO Trends: Changes in Social Media

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] The social media platforms have all generated news this week. Competition is fierce in this category of digital marketing outlets. The rise of Instagram and Pinterest and the tumble of Twitter earlier this year have caused all social media businesses to go back to [...]

2015-09-25T08:00:34+00:00

What Recent Google+ Changes Mean For Your Law Firm’s Social Media Strategy

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Like all social networks, Google+ has seen its fair share of transformations and changes throughout the years. Recent months have seen some of the most drastic, leading many to conclude that what we’ve known as “Google+” is no longer the same platform. Check out some [...]

2015-08-05T08:00:01+00:00

Marketing for Small and Large Firms: How to Use Data to Individualize Communications

In a global survey, one marketing firm found that 90% of survey respondents believed individual marketing should be priority for their organizations. Yet, only half of marketing professionals utilize data to make their communications more individualized for each respondent. This demonstrates an obvious disconnect between marketing goals and actions, perhaps because marketers aren’t quite sure [...]

2015-06-24T08:00:51+00:00

SEO Trends: Acing Social Media

May 25th – May 31st, 2015 You have already read a lot about social media marketing strategies on the James Attorney Marketing Blog. However, the field is constantly evolving and it is important to keep up with emerging trends and new tools to keep you law firm’s digital marketing efforts current. Search Engine Journal is [...]

2015-06-05T08:00:50+00:00

Social Media Dos for Lawyers: What to Include on Your LinkedIn Lawyer Profile

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Just as it takes a significant amount of time to network face-to-face and make important connections in the legal world, effort and strategy are required to form beneficial connections on digital platforms. LinkedIn is the go-to place for building business relationships within most industries, including [...]

2015-04-01T06:00:57+00:00

4 Types of Facebook Posts that Should Be on Your Law Firm’s Social Media Page

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] If your firm is enthusiastic about marketing, you’re probably well aware of Facebook’s power. You may be diligently posting on social media multiple times per week (or even several times per day) in an effort to engage your audience including prospects, clients, former clients, and [...]

2015-03-02T06:00:07+00:00

Law Firm Social Media Marketing Lesson: Features of the Best LinkedIn Company Pages

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] As the leading social media platform for business professionals, LinkedIn carries massive potential to reach your ideal audience. It’s important to note that all LinkedIn pages are not created equal, though; the power of your practice’s LinkedIn page depends upon a multitude of factors such [...]

2015-02-02T06:00:24+00:00

SEO Trends: Social Media Marketing

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Bruce Clay is one of the longest serving SEO gurus and garners a great deal of respect in the industry. Last week, he hosted an online discussion on the impact of social media on SEO, so this gives you an idea of what the great [...]

2015-01-16T06:00:48+00:00
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