The Simple Way to Add Video to Your Attorney Marketing Arsenal

First it was infographics, and then podcasting, and now video marketing. That’s right, video marketing is having its day in the sun, leaving law firms to wonder whether they should invest in the latest trend or wait for the fuss to die down. In this article, we discuss why you should use video to improve [...]

2017-04-12T08:00:16+00:00

The Lean Attorney Marketing Plan You Can Implement Today

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] No time or budget for a complex attorney marketing plan? No problem. Follow these five steps to build a lean attorney marketing strategy that you can start using almost instantly, and begin connecting with and converting potential clients to elevate your bottom line. Step [...]

2016-10-12T08:00:05+00:00

How To Boost Your Site Traffic with Facebook Ads

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] If you have never used Facebook Ads Manager before, the numerous options can seem like one giant headache. However, once you understand how to navigate the system, Ads Manager transforms into a strong legal marketing device with the potential to put your advertisements in [...]

2016-08-03T08:00:18+00:00

4 Killer Alternatives to Banner Ads

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Banner ads have seen better days. Thanks to ad fatigue and the proliferation of adblocking software, most banner advertisements are lucky to experience 1% clickthrough rates… and roughly half of those clicks can be chalked up to wayward mouse movements. It’s time for your [...]

2016-07-27T08:00:38+00:00

30-Minute-a-Day Social Media Marketing for Busy Attorneys

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Social media never sleeps, which may make you feel like you have to monitor your accounts 24/7/365. That’s easy if you have a designated social media specialist but what if you’re a busy attorney wearing multiple hats? 30 minutes is all you need to [...]

2016-06-22T08:00:36+00:00

3 Simple Ways to Boost Client Referrals

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Average firms wait until marketing campaigns roll out to hit referrals hard. Top-notch attorney teams make client loyalty a priority from day one, ensuring a high client satisfaction rate and a steady stream of referrals coming in year round. If you’re wondering how to [...]

2016-02-17T08:00:57+00:00

YouTube No-Nos that Lose Attorneys Viewers

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Every day, people from around the world watch hundreds of millions of hours of YouTube videos, according to statistics provided by the site. This figure alone demonstrates the marketing power of YouTube videos for your law firm, but also illuminates an inherent problem: how [...]

2016-02-03T08:00:52+00:00

How to Stick to Your Attorney Internet Marketing Budget

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Setting a marketing budget can be challenging… but sticking to it can be even harder. Fortunately, there’s a way to abide by your attorney internet marketing budget without letting it consume your valuable time. Simply follow this five-step plan for success. Explore free or [...]

2016-01-27T08:00:34+00:00

Attorney Marketing Tips: Preventing Poor Client Experiences

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] The cost of even one negative client experience is incredibly high; the White House Office of Consumer Affairs estimates that it is 6 to 7 times more expensive to acquire a new client than it is to keep an existing one, not to mention [...]

2015-12-23T08:00:20+00:00

Attorneys: LinkedIn Publishing is Easier Than You Think

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] When LinkedIn enabled users to write long-form posts on LinkedIn Pulse, it basically handed out a free social media marketing avenue for attorneys. While blogged on LinkedIn may not make you a famous Influencer like Bill Gates or Arianna Huffington, professional posts are one effective [...]

2015-11-18T08:00:06+00:00
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