FAQs for Small-Firm Lawyers About Online Reputation Management

Can I control what the public sees online about my law firm and me? To a surprising degree, yes you can. “Influence” is probably a more accurate description than “control.” But you can make an enormous difference in what your prospective clients see. Read on to learn how. Is influencing my online reputation worth my [...]

2017-07-31T22:06:16+00:00

We Can Show You All Your Online Reviews

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Have you recently read your online reviews? Do you know what prospects are reading when they are deciding whether or not to call your office? It is a good idea to periodically examine your review collection. It only takes one bad review, or a [...]

2017-07-17T18:42:53+00:00

14 Influential Legal Review Sites

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Your online reviews, or lack of them, have become a major influence on your lead flow:   91% of consumers read online reviews when searching for local businesses 84% of consumers trust online reviews as much as personal recommendations   In addition, your site’s ranking [...]

2017-07-10T21:16:41+00:00

New Tech Can Eliminate Negative Reviews

We hear it regularly: lawyers hate their negative reviews. They are frustrated and hurt when clients vent their sometimes-unjustified and frequently-overstated dissatisfaction by posting a negative review on Google, Yelp, Facebook, Avvo, or other site. If you have had an angry client unload online, you know firsthand the pain caused. What you can’t see is how much business [...]

2017-01-31T17:10:46+00:00

5 Engaging Strategies to Promote Client Referrals

As an attorney, you are constantly focused on winning new cases. Too much attention on that goal, however, can detract from giving existing and past clients the attention they deserve, and cause your law firm to spend way more on attorney marketing than necessary. It is six to seven times less expensive for law firms [...]

2017-01-20T20:47:12+00:00

How to Obtain More Reviews from Clients

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Reviews can be your friend or your enemy. Since many people will only take the time to post reviews if they are angry, negative reviews can quickly tarnish your online reputation if you don’t actively manage your law firm’s review process. Below we examine [...]

2016-12-23T08:00:07+00:00

Avoid an Online Reputation Bomb (or Recover When One Hits)

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Any little slip-up online nowadays can quickly take on a life of its own and turn into a PR nightmare for your law firm. And when enough slip-ups compile, your practice’s reputation may never recover. Maintaining a positive brand requires proactivity—implementing processes to avoid [...]

2016-12-14T08:00:47+00:00

A simple way to eliminate negative reviews

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] We hear it regularly: lawyers hate their negative reviews. They are frustrated and hurt when clients vent their sometimes-unjustified and frequently-overstated dissatisfaction by posting a negative review on Google, Yelp, Facebook, Avvo, or other site. If you have had an angry client unload online, [...]

2016-11-11T20:28:47+00:00

The 6 Emails You Should Be Sending to Clients

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] When law firms think of email marketing, they tend to think only of promotional marketing campaigns and drip email campaigns. These are foundational online attorney marketing elements, to be sure, but they don’t constitute the full range of email communications at your disposal. Add [...]

2016-10-05T08:00:52+00:00

Transform Negative Publicity into Positive Legal Marketing

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] When negative publicity hits close to home, your instinct may be to downplay the situation and then retreat from the spotlight as soon as possible. Before you do, remember the old cliché that “all publicity is good publicity.” It is possible to spin negative [...]

2016-03-23T08:00:09+00:00
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