The Anatomy of a Compelling White Paper

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] One of the many legal marketing pieces that can establish you as an expert within your legal niche, a white paper is an educational piece that presents solutions to a reader’s pain points or problem. When written well, white papers can be incredibly effective [...]

2016-04-20T08:00:07+00:00

Underrated Attorney Marketing Tools: Elevator Speeches and Brand Statements

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] An elevator speech (also known as an elevator pitch) is a roughly 30- to 60-second blurb that describes an individual’s qualities, accomplishments, and goals. Similarly, a brand statement is a brief spiel that answers the query “What is your firm about?” The Importance of [...]

2016-03-02T08:00:42+00:00

Lawyer Marketing Help: What to Do When No One is Opening Your Emails

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Email marketing is still one of the most effective marketing tools out there, say experts like Neil Patel, and best of all, it is a relatively inexpensive and user-friendly lawyer marketing tool for firms of all sizes. One of the main (though by no [...]

2016-01-13T15:37:42+00:00

Protect Your Brand and Legal Marketing Presence During Change

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Changes in the size of your practice introduce a variety of obstacles on top of the day-to-day challenges. Growing too quickly without keeping an eye on your brand can compromise the high level of service you’ve worked hard to associate with your firm, while [...]

2016-01-06T08:00:55+00:00

Legal Marketing Automation: The Pros and Cons

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] When you’re grinding out email campaigns, newsletters, blog content, and social media posts, marketing automation may sound ever so enticing. What better way to quickly and easily manage marketing across all channels, right? While marketing automation can be a helpful tool for some practices, [...]

2015-12-30T19:05:03+00:00

3 Must-Have Lawyer Marketing Goals for the New Year

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Goals are the compass for our marketing actions—they ensure that we stay focused on the right tasks and are hopefully headed toward improvement. There’s no better time to set new goals than in a new year! Here are the three lawyer marketing goals you should [...]

2015-12-02T16:03:23+00:00

Holiday Cards: How to Get More Bang for Your Buck

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] In a perfect world, law firms would have ample time and money to craft attractive holiday cards, personally address each, and mail them off, all before the end-of-the-year rush. In reality, many law firms get so bogged down with attorney vacations and year-end responsibilities [...]

2015-11-04T08:00:17+00:00

Attorney Productivity Hacks: How to Make Time for Must-Do Marketing Tasks

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] As a legal professional who may bill by the hour, you know that time is valuable. While some of your cherished time should be spent on marketing tasks that help to brand your firm and attract business, it shouldn’t be wasted on unproductive actions. The [...]

2015-09-30T14:26:19+00:00

SEO Trends: The Changing World of SEO

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] September 7th – September 13th 2015 Google dominates the search engine world and so that company’s algorithms tend to drive the art of search engine optimization. There have been so many tweaks and added filters in the Google algorithm over the past few years that [...]

2015-09-18T08:00:43+00:00

Attorney Marketing in Real Life: When to Step Away From the Computer Screen

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] When a majority of interactions with prospects and clients happen over email, social media, live chat, it’s easy to get caught up fulfilling all of your law firm’s marketing needs from behind the computer screen. Online interactions can no doubt be hugely beneficial to your [...]

2015-09-16T08:00:34+00:00
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