The Value of a Tech-Spending Audit

The typical law firm is years behind the average business in use of technology. It is easy to understand why. If a business owner spends time automating his processes, his revenue doesn’t cease. If a lawyer carves out time to review his firm’s technology, his billings decline. Without knowledgeable oversight from someone who cares about [...]

2017-01-23T20:32:17+00:00

Why Google Suite Is Perfect for Law Firms

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Right now, there’s a good chance that your law firm is using several different software solutions in order to manage email, digital file storage, video calling, calendar duties and much more. More often than not, you or an associate has probably had trouble trying to [...]

2016-12-15T16:57:41+00:00

4 Marketing Micro-Moments that Convert Clients

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Mobile strategy no longer encompasses just a mobile-optimized website. Consumers in all industries, including legal, are using their devices more often and in different ways than before. In fact, we check our phones 150 times per day with each session lasting a little over [...]

2016-10-26T08:00:25+00:00

The 4 Crucial Elements of a Successful Legal Marketing Strategy

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Building a legal marketing strategy from scratch is a necessary but challenging project for law firms both big and small. Luckily, the James Attorney Marketing and Publishing team has analyzed what works for law firms of all sizes so you can create a legal [...]

2016-09-28T08:00:56+00:00

The Power of Empathy in Legal Marketing

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] You want your law firm’s marketing communications to be powerful, catchy, evergreen… how about empathetic? That may not be high up on your list, but empathy can actually be incredibly effective when implemented correctly within your legal marketing strategy and client service processes. Learn [...]

2016-08-24T08:00:51+00:00

3-Step Email Marketing Strategy to Turn Leads into Clients

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Opting into your email newsletter. Responding to a social media contest. Once a prospect connects with you in some way and provides their contact information, they’ve transformed from a cold lead into a warm lead. That’s a huge milestone, but how do you nudge [...]

2016-07-13T08:00:02+00:00

Attorneys’ Content Marketing FAQs Answered

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Whether your firm has already implemented content marketing within your legal marketing strategy or has yet to be convinced of the benefits, you’re bound to have questions. This guide addresses some of the most common legal content marketing questions asked by attorneys today, so [...]

2016-07-06T08:00:00+00:00

Summer Cheat Sheet: 7 Refreshing Attorney Marketing Strategies

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Summer is a tough time for many law firms, particularly the small ones. With much of their client base leaving the Internet in favor of the outdoors, abandoning email, and going on vacation, many practices see their marketing ROI stalling. That doesn’t have to [...]

2016-06-15T08:00:35+00:00

Online Legal Marketing Tactic: Use Lead Magnets for Targeted Leads

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] A lead magnet is an irresistible offer in exchange for a website visitor’s contact information. Its purpose is to gather targeted leads (qualified contacts) and increase your credibility as an expert in your niche. A good lead magnet can generate hundreds or even thousands [...]

2016-05-25T08:00:19+00:00

Urgent vs. Important: Legal Marketing Tasks to Focus on Today

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] President Dwight D. Eisenhower said, “I have two kinds of problems, the urgent and the important. The urgent are not important, and the important are never urgent.” The Eisenhower Decision Matrix is based upon this philosophy. It categorizes and prioritizes tasks based on their [...]

2016-04-27T08:00:27+00:00
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