The Simple Client Acquisition Tool You Should Implement Right Now

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Imagine that you had an opportunity to attract and retain more clients simply by compiling a bit of research, making a few sketches, and consulting with a graphic designer. Sound too good to be true? Think again. A client journey map can help your [...]

2016-07-20T15:31:21+00:00

“Spring” Into Action with These Seasonal Lawyer Marketing Ideas

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Spring is an ideal time to let creativity take center stage in your law firm’s marketing. Not only do March, April, and May provide a plethora of holidays to work into great campaigns, but the great weather enables outdoor events as well. Below, you’ll [...]

2016-03-30T08:00:54+00:00

3 Common Legal Marketing Mistakes That Could Be Killing Your Lead Conversion Rate

Lead conversion can be a law firm’s best friend… and worst enemy. A high lead conversion rate means consistent new business routing to your practice while a low conversion percentage leaves you struggling to put new clients on the books. It does not have to eat up substantial time or money—the truth of the matter [...]

2015-06-22T08:00:08+00:00

Website Conversion Tip: How To Turn Looky-Loos Into Paying Clients

Surfing through websites is more or less like virtual window shopping. And just like regular window shoppers, there are consumers who are looking to buy, and those who are simply checking out the online marketplace—the legal marketplace being no exception. However, if your website provides all the bells and whistles a potential client needs, you [...]

2015-06-15T08:00:56+00:00

How Live Chat Can Increase Conversion Rates

Live chat is a powerful marketing tool that can benefit the bottom line of any business—law firms included. The service can initiate communication between a potential client and your firm, weed out visitors who don’t match the legal services you provide before an exhaustive amount of time is spent on both ends, and accommodate visitors [...]

2015-04-27T08:00:21+00:00

SEO Trends: Sales Conversion

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] The main reason you put up a website for your law firm was probably to get clients. Digital marketing has two basic steps: find potential customers and get them to come into the office. There is no point attracting people to your site who are [...]

2015-02-06T06:00:09+00:00

Attorney Website Design: Elements That Convert Prospects To Clients

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Your law firm’s webpage is like a resume; it provides a snapshot of your services, justifies why prospects should retain your firm over a competitor, helps to demonstrate a track record of success, and establishes your firm as an expert in your industry and market. [...]

2014-05-19T09:00:16+00:00
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