Education-Based Legal Marketing Works—Here’s How to Implement It at Your Law Firm

As of 2017, the American Bar Association reports that there are 1,335,963 active attorneys in the United States. As the number of attorneys increases year over year and the number of trial hours decreases, law firms are finding it more difficult to land business and remain profitable. The key to overcoming this challenge and pull [...]

2017-10-05T21:53:54+00:00

5 Conversion Rate Optimization Tactics That Land High-Quality Leads

As the legal market becomes more competitive year after year, conversion rate optimization becomes increasingly important. Gaining clients is difficult, cult. 27% of small and solo law firms claimed that gaining new clients was their greatest challenge, according to a survey of small and solo law firms conducted by the Thomson Reuters Solo and Small [...]

2017-09-20T16:59:26+00:00

9 Ways Lawyers Can Obtain and Convert More Leads

3 out of 4 lawyers we hear from want more leads. The fourth wants to convert a higher percentage of leads. If you fall into either camp, here are 9 proven techniques for obtaining and converting more leads:   MORE LEADS   Offer multiple lead magnets. Create answer booklets that address legal issues faced by your [...]

2017-08-10T22:16:16+00:00

Conversion Rate Optimization: 4 Easy, Effective Tactics

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] With most things in law and in life, the most difficult tasks are often the most valuable, while the easiest pack the smallest punch. When it comes to attorney marketing, though, there is a sweet spot between the two extremes—legal conversion rate optimization (CRO) [...]

2017-06-21T17:57:47+00:00

How to Obtain Higher-Quality Leads

At minimum, low-quality leads waste screening time. Worse, if they circumvent your screening, they can become difficult clients. That is where the major costs and headaches arise. Instead of relying solely on costly and occasionally ineffective screening, your marketing should target high-quality leads – prospects who have solid cases, who cooperate with your requests, and [...]

2017-06-05T18:58:30+00:00

5 Tips to Transform Phone Calls into Leads and Clients

With all of the attention focused on cultivating online leads, some law firms tend to ignore improving their inbound call strategy. However, there is no doubt that phone calls can still result in a significant amount of business for many legal practices, and that failing to focus on this attorney marketing element can lead to [...]

2017-02-15T08:00:45+00:00

7 Top Conversion Rate Optimization Techniques to Land More Clients

If you are looking for a better way to increase the number of website visitors that convert into clients for your law firm, look no further than conversion rate optimization (CRO). CRO tactics combine science and digital marketing best practices, which means that they can take some of the guesswork out of attorney marketing. Below you will find [...]

2017-01-25T08:00:45+00:00

Using Call Technology to Convert More Callers to Clients

We’ve yet to meet a lawyer who didn’t want to convert more callers to clients, but most are not taking advantage of call-tracking technology. For example, our easy-to- use cloud-based call software shows: What web sources are generating calls: Organic, Direct, Adwords, Local, Referral, Yelp, Avvo, etc. Originating web page: which landing pages are most productive? [...]

2017-01-25T08:00:15+00:00

Top 4 Tactics That Convert Leads into Clients

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Good news: you have done the hard work of convincing a prospect to fill out your online opt-in form, transforming them into a lead. Bad news: unless you nurture that fledgling relationship, you are no closer to landing a new client. The following lead [...]

2017-01-04T08:00:24+00:00

Top 4 Ways to Turn More Prospects into Paying Clients

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] The marketing funnel is a conceptual guide that helps businesses plan sales. You can plan a journey for your potential clients that helps people who have a need for legal services understand your value and hire you. A prospect is someone who has indicated [...]

2016-09-23T08:00:11+00:00
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