Online Marketing Tips for Small Law Firms and Startups

Online Marketing Tips for Small Law Firms and Startups Small law firms and startups face many challenges that larger firms may not have to consider. Among those challenges, the most poignant may be a smaller marketing budget. While larger firms may have seemingly infinite marketing resources, small firms can still compete with targeted marketing techniques [...]

2018-10-30T17:00:03+00:00

Marketing Automation for Law Firms – Using Technology To Target A Niche

Marketing Automation for Law Firms - Using Technology To Target A Niche Last week, I had the pleasure to speak to hundreds of attorneys who are all trying to grow their firms and struggling to understand where to start. My topic, “Using Technology To Master Your Niche” was well received by the audience and we [...]

2018-10-25T11:00:01+00:00

Referrals, The Ultimate Marketing Tool!

Like most professional services, many law firms rely on referrals. 62% of clients found the law firm that they chose to represent them through referrals. That’s not exactly a trend, however. It’s always been like this for attorneys and that it continues to be an important factor in bringing clients to your law firm should [...]

2018-08-21T21:35:53+00:00

How Great Content Can Reach Your Ideal Client Before They Are Ready To Retain

Marketing specialists talk an awful lot about the sales cycle. But what exactly is that? We can say with some certainty that it begins by prospecting for leads. On the customer side, they’re still in the research phase. But the research phase of the sales cycle can also be broken down into smaller parts, and [...]

2018-08-14T16:44:54+00:00

Why Your Website Content Sucks, And How To Improve It

I review legal content on dozens of law firm sites each week, and the one thing they all have in common is, their content sucks. Prospects could care less about how amazing you are or how many awards you've won; they want to know if you can help them with their problem, that's it. It [...]

2018-08-07T16:59:13+00:00

Will Your Ideal Client Swipe Right or Left When They Find You Online? Courting Your Niche

If you were looking for an attorney online, would you hire your firm? What makes your firm look compelling to prospects who have no idea who you are, how long you have been practicing, how great you are, and of course, your wonderful personality. If you’ve experienced online dating in the last five years, you [...]

2018-07-17T17:46:51+00:00

Mastery in a Niche For Attorneys – Why It Is Important To Niche Down In Todays Market

“Niching down” is not a new concept. Nonetheless, it has become increasingly important to consumers in recent years. For law firms reaching out to clients, it remains an essential factor in their decision-making process. Potential clients are not merely considering niche regarding practice area, but also concerning how lawyers manage cases. For instance, let’s say [...]

2018-07-17T00:20:26+00:00

New Legal Marketing Trends Proven to Increase Leads and New Hires

Keeping up with hot, new legal marketing trends for law firms is a great way to stay ahead of the competition. But, what are these trends? And how can you use them to benefit your firm? Increase Your Hyperlocal Marketing Google remains a significant player in the search engine game. It has become such a [...]

2018-07-02T23:37:05+00:00

Important Marketing Numbers #2

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] As mentioned in our prior post, most lawyers we speak with do not do a good job of tracking their marketing numbers. This omission comes in two parts: (1) Lawyers don’t record their leads, appointments, and new clients month by month, and thus are [...]

2018-04-24T20:18:59+00:00

Important Marketing Numbers #1

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Most lawyers we speak with do not know their recent marketing numbers, let alone how they compare to prior periods. If you fall into this category, you are making a costly omission. You are likely mis-spending precious marketing dollars and don’t realize it. Even [...]

2018-04-24T20:09:08+00:00
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