Important Marketing Numbers #2

Important Marketing Numbers #2

As mentioned in our prior post, most lawyers we speak with do not do a good job of tracking their marketing numbers. This omission comes in two parts: (1) Lawyers don’t record their leads, appointments, and new clients month by month, and thus are unable to compute...
Important Marketing Numbers #1

Important Marketing Numbers #1

Most lawyers we speak with do not know their recent marketing numbers, let alone how they compare to prior periods. If you fall into this category, you are making a costly omission. You are likely mis-spending precious marketing dollars and don’t realize it. Even more...