Attorneys: How To Take Advantage of Google’s New Advertising Opportunities

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Google has been making moves this week to improve advertising opportunities across its contagious brands. This includes Google AdWords, which gets you visibility at the top of Google's results pages and Google Maps. Twitter and Facebook are also enhancing the prominence of adverts, so [...]

2016-08-12T08:00:05+00:00

Maximizing Your Mobile Marketing Funnel

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] The marketing funnel is a classic concept of marketing. It involves finding your market, letting them know you exist, explaining your suitability to their needs, convincing them to try you out, and getting them to commit. Digital marketing is a useful channel for applying [...]

2016-08-05T08:00:18+00:00

SEO Trends: On-Site Factors You May Be Overlooking

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] A website's backlink profile and the keywords it contains, in the guise of content, are by far the two biggest ranking factors that Google uses when ordering results for searches. There are, however, many other factors involved in the ranking algorithm, and each can [...]

2016-07-29T08:00:23+00:00

SEO Trends: How To Attract the Right Visitors

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] You might find that your SEO strategy gets you lots of visitors to your law firm's site, but none of those visitors ever make a call to come to your offices for an initial consultation. Attracting people to your site is the first step [...]

2016-07-21T08:00:34+00:00

SEO Trends: How Internal Linking Can Boost Your Rankings

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] There are many SEO experts that like to dazzle clients with the information that there are hundreds of ranking factors that Google takes into consideration. That is true. However, the contribution that most of those factors add to a ranking is tiny. The big [...]

2016-07-15T08:00:27+00:00

SEO Trends: User Experience

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] You may hear that user experience (also referred to as UX) is a ranking factor for search engine results. It isn't. It is a general design concept for Web pages, but it is actually ill-defined. Basically, the term refers to the ease of use [...]

2016-07-08T08:00:44+00:00

SEO Trends: Penguin is Coming

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] There are so many different aspects to search engine optimization that you could quite easily spend so much of your time focusing on your rankings that you end up having no time left for your case load. Obviously, you need to focus on your [...]

2016-06-30T08:00:40+00:00

SEO Trends: Technical SEO

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Search engine optimization is all about getting free advertising for your law firm by getting to the top of results returned by search engines, such as Google. You know that there are many factors that contribute towards successful rankings and the main two are [...]

2016-06-24T08:00:12+00:00

SEO Trends: Penguin Alert

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Search Engine Roundtable reported last week that Google insider, John Mueller, has started to give very heavy hints that the release of Penguin 4.0 is on the horizon. This is both good news and bad news for all you SEOers in the legal world. [...]

2016-06-17T08:00:55+00:00

SEO Trends: Social Media Strategies

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Social media is a good channel for establishing trust. It should be a useful marketing tool for lawyers. You can establish a rapport with potential clients online and give them the confidence to come in for a consultation. In fact, you could probably do [...]

2016-06-10T08:00:41+00:00
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