3 Content Categories for Competitive SEO

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] When we discuss digital attorney marketing, we generally have one goal in mind: more leads being driven to a law firm via various channels like website optimization, local directory funnels, social media branding, and online reputation management. One of the biggest, most important facets [...]

2016-12-22T08:00:46+00:00

5 Foolproof Ways to Improve Your Local Ranking

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Since most of your clients come from nearby locales, having your site appear in Google’s 3-pack is essential. Here is how to rank locally, no matter how competitive your area. 1. List your law firm on Google My Business. If you haven’t done so [...]

2016-12-15T08:00:37+00:00

3 Tricks to Optimize Your Conversion Rate

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Ranking high for commonly-searched keywords in your specialty is great, but then having prospects click your law firm’s listing instead of your competitors’ listings is even better. Here are 3 techniques to accomplish just that. They fall under what is called Conversion Rate Optimization [...]

2016-12-15T08:00:16+00:00

Powerful tool takes guesswork out of SEO

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] At James, we subscribe to the leading website analytical platform, called Brightedge, and we use it to increase the rankings of our clients’ websites. Brightedge used to be so prohibitively expensive that only major online players like Amazon could justify the cost. In fact, [...]

2016-12-12T22:52:27+00:00

What You Need to Know About Pay-Per-Click (PPC) Marketing

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] SEO, SEM, PPC—with all the initialisms, it’s no wonder that attorneys can feel lost in the internet marketing world. But pay-per-click (PPC) marketing and other paid search strategies aren’t just for the most experienced legal marketers out there; even smaller law firms with little [...]

2016-11-02T08:00:17+00:00

On-Page Ranking Factors: What Really Matters

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] You have probably already heard that Google uses more than 200 different factors when calculating rankings. Some of these factors relate to links, reviews, and social media mentions – which are off-page signals. The largest category of ranking factors relate to your own site. [...]

2016-09-16T08:00:16+00:00

How Does Your Mobile Site Perform?

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Many SEO experts developed their own methods for analyzing data on site visits and to research the links that point to rival sites. Over the years, these manual and spreadsheet-based methods have evolved into research software. Even the big corporations are in on the [...]

2016-09-09T08:00:05+00:00

How to use remarketing to uncover qualified prospects

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Remarketing is the practice of targeting people who have visited your website but have not committed to book an appointment with your law firm. This method of advertising is widely used by online retailers and it is very suitable for legal practices as well. [...]

2016-09-02T08:00:10+00:00

How To Win the Local SEO Game

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Everyone tells you to get local SEO signals into your law firm's website. You are probably going to get nearly all of your business from your local area, and it is annoying to check your rankings only to find that companies that aren't even [...]

2016-08-26T08:00:18+00:00

How to Use Social Media to Boost Your SEO

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Social media marketing is a difficult channel for lawyers. You don't want to present yourself in too lighthearted a manner. However, if you can strike the right tone, direct contact with potential customers can help establish a rapport and encourage people to come into [...]

2016-08-19T08:00:22+00:00
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