5 Things Lawyers Should Expect from Their SEO Providers

There is no shortage of search engine optimization (SEO) providers. A cursory Google search for the term “SEO services” brings up nearly 53 million results, a number big enough to make one’s head spin. Even a more specific phrase like “attorney SEO services” can easily return over 2 million results. In all likelihood, your firm [...]

2017-10-02T18:30:25+00:00

6 Trends Affecting Your Law Firm’s Google Results

Changes in search engine marketing have created ranking opportunities for astute and action-oriented law firms. Here are 6 trends and how to take advantage of them.  55% of searchers can’t distinguish between a paid and an unpaid Google listing. This seems hard to believe, until you review this chart showing how much more similar ads [...]

2017-09-20T15:28:59+00:00

4 Ways to Increase Your Traffic

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] If your law firm’s website is generating leads for you, selectively increasing its traffic should result in a proportionate increase in lead flow. Thus if your site produces 20 leads per month and you in proper fashion bump visitor count by 20%, lead flow [...]

2017-07-28T20:08:41+00:00

Organic Traffic Versus Paid: Create the Perfect Attorney SEO Mix

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Organic traffic to your law firm’s website, or visitors who naturally reach your site from a search engine, is the holy grail of attorney marketing. Generate enough organic search traffic and with the right legal website, you can exponentially increase your odds of landing [...]

2017-06-14T08:00:31+00:00

12 Ways to Rank Higher: Integrating SEO Essentials Into Content

2 million new blog posts are uploaded to the internet every day, according to MarketingProfs. Contently reports that 300 hours of video flood online every minute. With this deafening storm of content, many attorneys wonder how to reach the right prospects and convert them into clients. The answer is search engine optimization marketing, or SEO. [...]

2017-05-23T18:30:23+00:00

5 Tips to Land in Google’s Answer Box and Generate Web Traffic

When it comes to legal marketing, you probably hear a lot of advice about how to organically rank higher on Google search engine results pages (SERPs), since landing in the #1 spot can drive huge amounts of traffic to your law firm’s website. But did you know that appearing in Google’s Answer Box can be [...]

2017-05-17T08:00:40+00:00

The Unique Challenges of Attorney SEO (and How to Overcome Them)

With more than 35 years of experience helping attorneys with their marketing services, we understand that marketing for law firms is unique. Legal practices are their own breed of business that most marketing and SEO (search engine optimization) companies aren’t familiar with, especially when it comes to highly competitive legal niches and geographic markets. That’s [...]

2017-04-05T08:00:58+00:00

How to Intelligently Keyword Your Legal Content

19 out of 20 people use search engines when looking for legal advice. So when your law firm ranks high in the search engines, you don’t need to find clients – they’ll find you. The issue, however, is that ranking your site at the top of the search engines is not necessarily easy. There are many [...]

2017-02-21T22:40:18+00:00

FAQs: Google’s “Mobile-First” Index and its Impact on SEO

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] 82% of smartphone users utilize a search engine when looking for a local business, according to Google. Similarly, Search Engine Land reports that between 2011 and 2015, “near me” queries (such as “medical malpractice attorney near me”) on search engines increased 34 times, with [...]

2017-01-11T08:00:07+00:00

Effectively Targeting Practice Niches

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] It’s common to specialize in more than one field of law. Problem is, having multiple specialties can have an SEO knock-on effect. Just like mixed messages in a romantic relationship, not having a clear, focused goal will lower your search engine rankings because Google [...]

2017-01-05T20:09:38+00:00
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