New Year, New Content: 2 Ideas to Freshen Your Online Legal Marketing

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Marketers are always looking for the next big trend, and never more so than at the beginning of a new year when they’re outlining their annual strategy. Producing great content still reigns supreme this year in terms of branding your practice, engaging audiences, and [...]

2016-01-20T15:49:16+00:00

5 Steps for Crafting Brilliant Attorney Blog Post Headlines

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Article headlines are like the gatekeepers for your audience; if you can get readers past the article headline and actually reading the article, you’re that much closer to having a conversation and building a relationship. Consider the following five steps a quick reference guide for [...]

2015-10-28T08:00:44+00:00

5 Strategies For Politely Urging Readers to Share Your Attorney Blog Content

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Shares, “likes,” comments: these are the new online currency and the lifeblood of any law firm’s social media presence. The higher the number of shares, the bigger your attorney blog content’s reach… and the bigger the reach, the greater your brand recognition.  If you’re wondering [...]

2015-10-19T08:00:45+00:00

SEO Trends: Returning to Content

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] According to Barry Schwartz, the Google-watching chief at Search Engine Roundtable, the Panda 4.2 roll out is still proceeding. Rumors spread last month that Google had actually reversed its latest Panda implementation, which left the entire field of content marketing directionless.  Now it seems [...]

2015-10-09T14:25:41+00:00

Attorney Productivity Hacks: How to Make Time for Must-Do Marketing Tasks

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] As a legal professional who may bill by the hour, you know that time is valuable. While some of your cherished time should be spent on marketing tasks that help to brand your firm and attract business, it shouldn’t be wasted on unproductive actions. The [...]

2015-09-30T14:26:19+00:00

3 Simple Ways to Craft Evergreen Content For Your Attorney Blog

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Likes solid testimonials, evergreen content is the marketing gift that keeps on giving. It consistently engages audiences and attracts readers days, months, and even years later. Additionally, it can heftily decrease the amount of work on your plate, since high-quality evergreen content can be regularly [...]

2015-09-09T14:17:18+00:00

Why You Should Invest in Making Your Law Firm’s Online Marketing Multilingual

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] With approximately 841 million speakers worldwide, English is one of the most widely spoken languages across the globe. Even more common is Mandarin, which boasts more than one billion speakers globally, according to SIL International’s Ethnologue: Languages of the World.Additionally, nearly 500 million people speak [...]

2015-08-12T08:00:54+00:00

4 Steps to Establishing Attainable Attorney Marketing Goals

If your firm struggles to achieve marketing milestones, you understand how frustrating it can be to set aside time, envisioning where you’d like to be, only to find yourself floundering a short time later.  The trick to arriving at your ideal marketing destination is to establish achievable marketing goals that provide a pathway to success. [...]

2015-07-22T08:00:50+00:00

Adjust Your Law Firm’s Marketing in Response to Summer Internet Trends

With the summer months come sunnier days and outdoor picnics, two things that Americans look forward to all year. These seasonal cornerstones also mean that your prospects and clients will probably spend less time in front of the computer and in the office, and less time interacting with your online content. But wait—all hope is [...]

2015-07-22T08:00:48+00:00

Here’s How to Write Law Firm Website Content That Avoids Attorney Speak

Some law firms believe that the best source of website content and marketing material text is their in-house staff. After all, executives and support staff are intimately familiar with the subject matter and know how to best describe their services… right? Ponder this: if you and your attorney team spoke to the average person on [...]

2015-07-15T08:00:08+00:00
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