How to Create Content for Every Stage of the Marketing Funnel

On any given day, there are several different types of prospects that will visit your law firm’s website or stumble upon your content: comparison shoppers looking for the right legal practice, information-gatherers, and people who are still deciding whether to pursue legal action. If you’re only producing content for one kind of prospect, you’re missing [...]

2017-05-10T08:00:44+00:00

Proven Strategies to Massively Grow Your Email List in 90 Days

MailChimp reports that when it comes to email marketing, the average law firm experiences a 22.49% open rate and a nearly 3% click-through rate (also known as CTR, this is the percentage of email recipients who click on a link that routes them to your website or a landing page). If you aren’t experiencing these [...]

2017-04-26T16:46:07+00:00

What Attorney Content Marketing Will Look Like in 2017

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Every year without fail, marketers release their opinions about the future of content marketing—what trends will influence the space, new tools at your disposal. You may have already heard a few of these predictions… but did any of them really tell you what your [...]

2016-12-28T08:00:45+00:00

7 Free Google Tools Every Lawyer Needs

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Google can help you find information about any topic out there in mere seconds, but if your law firm is only using Google for its searching capabilities, you are really missing out. The following free Google tools can significantly increase your lawyer SEO and [...]

2016-08-10T08:00:28+00:00

Marketing Secret: Put Your Content on Medium

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] If your attorney internet marketing plan includes your law firm blog, posts on LinkedIn Pulse, and maybe even a few guest blog articles, your strategy is nearly complete. There’s just one more platform you should be taking advantage of in order to build an [...]

2016-06-08T08:00:24+00:00

Top 3 Lawyer SEO Lessons to Learn the Competition

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Differentiating your firm from the competition lends you a competitive advantage over the other practices in your area, of course, but that doesn’t mean you have to reinvent the wheel on lawyer SEO. Sometimes it’s best to try what is already working for others. [...]

2016-05-04T08:00:18+00:00

Create an e-Book for Your Law Firm Website in 7 Steps

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Crafting an e-book sounds more intimidating than it actually is; with Microsoft PowerPoint and your law firm website, you most likely already have all the materials needed to create and launch one. Still not convinced that you possess the marketing and technological know-how? The [...]

2016-04-13T08:00:06+00:00

How Much Legal Content is Enough?

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] It is impossible to research legal marketing without hearing one consistent message from all sides: content is more important than ever. It’s true, producing content is one of the strongest legal internet marketing strategies for your firm due to search engine optimization (SEO) benefits [...]

2016-03-16T08:00:38+00:00
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