10 Truths to Improve Your Law Firm Marketing

The economy is treating many law firms well, with profits up and revenues high. Attorneys are willing to shell out plenty on marketing. It can be tempting to put the whole hog in large-scale marketing that grabs attention. Many attorneys want to do what their counterparts are doing, which often means billboards and full page [...]

Guide to Law Firm Marketing

The key to law firm marketing in 2019 is being there when a potential client is looking for services. You should be present and visible to catch their attention. While you should present information about your services, you should mainly focus on what you can help the client achieve. They have a goal, and you [...]

PPC Strategies for Personal Injury Attorneys

Conducting personal injury lawyer advertising campaigns can be difficult. Some clicks cost as much as $100, so a mistake can cost you thousands. Even a basic term like “personal injury lawyer” can cost more than $133 for individual clicks. An ineffective PPC campaign can waste a lot of money. However, if you effectively select keywords [...]

SEO Trends: Returning to Content

According to Barry Schwartz, the Google-watching chief at Search Engine Roundtable, the Panda 4.2 roll out is still proceeding. Rumors spread last month that Google had actually reversed its latest Panda implementation, which left the entire field of content marketing directionless.  Now it seems that Panda is actually being implemented, it is worth you refocusing [...]

2012 Loebner Contest Results: Machines Still Can’t Think

In 1950, British mathematician and cryptographer Alan Turing proposed a way to answer the question, "Can machines think?" Turing described a test in which a human judge poses questions to two unseen players—one human and one machine—and tries to determine, on the basis of their responses, which is which. If the judge is unable to [...]

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