Guide to Law Firm Marketing

The key to law firm marketing in 2019 is being there when a potential client is looking for services. You should be present and visible to catch their attention. While you should present information about your services, you should mainly focus on what you can help the client achieve. They have a goal, and you [...]

2019-05-17T16:59:32+00:00

PPC Strategies for Personal Injury Attorneys

Conducting personal injury lawyer advertising campaigns can be difficult. Some clicks cost as much as $100, so a mistake can cost you thousands. Even a basic term like “personal injury lawyer” can cost more than $133 for individual clicks. An ineffective PPC campaign can waste a lot of money. However, if you effectively select keywords [...]

2019-05-16T23:51:45+00:00

SEO Trends: Returning to Content

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] According to Barry Schwartz, the Google-watching chief at Search Engine Roundtable, the Panda 4.2 roll out is still proceeding. Rumors spread last month that Google had actually reversed its latest Panda implementation, which left the entire field of content marketing directionless.  Now it seems [...]

2019-05-16T23:49:26+00:00

2012 Loebner Contest Results: Machines Still Can’t Think

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] In 1950, British mathematician and cryptographer Alan Turing proposed a way to answer the question, "Can machines think?" Turing described a test in which a human judge poses questions to two unseen players—one human and one machine—and tries to determine, on the basis of their [...]

2019-05-16T23:50:13+00:00

Saturday JAM Session (11/12)

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] jam session (noun) 1. a meeting of a group of musicians, especially jazz musicians, to play for their own enjoyment. JAM session (noun) 1. a gathering of blog posts, especially about marketing and social media, for the benefit of lawyers and businesses. ~~~ LexBlog: LinkedIn [...]

2019-05-16T23:49:34+00:00
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