Distinguishing Yourself from the Competition

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] It is hard for the average consumer to discern what is different about how you practice your craft versus the approach of the other lawyers who the prospect is considering. And since you usually don’t know what other names the prospect has in hand, [...]

2016-11-18T18:59:28+00:00

4 Ways to Save Money with a Legal CRM

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] One Phoenix criminal defense attorney jumped from roughly 20 prospect inquiry calls per month to more than 200 per month. An Orange County probate attorney saved $14,000 per month on ineffective marketing spend. A personal injury attorney in Vancouver, WA increased his caseload from [...]

2016-11-16T08:00:56+00:00

Drip Email Campaigns: 5 Best Practices

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Sending drip emails is one of the most effective techniques for moving prospects forward to a decision through the buying process. A drip campaign is simply a series of pre-written email messages that are sent on a pre-determined schedule. The automation of your drip [...]

2016-11-15T22:43:13+00:00

A simple way to eliminate negative reviews

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] We hear it regularly: lawyers hate their negative reviews. They are frustrated and hurt when clients vent their sometimes-unjustified and frequently-overstated dissatisfaction by posting a negative review on Google, Yelp, Facebook, Avvo, or other site. If you have had an angry client unload online, [...]

2016-11-11T20:28:47+00:00

3 Key Elements of an Online Legal Marketing Budget

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] In 2017, digital ad spend is set to outstrip TV ad spend for the first time ever, according to a March 2016 projection by eMarketer. The company predicts that digital will comprise nearly 40% of total ad spend in the US, while television will [...]

2016-11-09T08:00:14+00:00

The 6 Emails You Should Be Sending to Clients

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] When law firms think of email marketing, they tend to think only of promotional marketing campaigns and drip email campaigns. These are foundational online attorney marketing elements, to be sure, but they don’t constitute the full range of email communications at your disposal. Add [...]

2016-10-05T08:00:52+00:00

5 Ways to Automate Your Lead Follow-Up and Score More Clients

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Think about how much time you spend sourcing leads from social media, your website’s email opt-in form, and referrals. Expending that effort and gaining leads just to let them slip away from inconsistent follow-up… that’s like wasting your lawyer marketing budget. With these five [...]

2016-09-21T08:00:56+00:00

Why Your Law Firm Should Convert to Gmail Right Now

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Gmail is one of the most popular free email providers worldwide, with more than 15% of the worldwide email market share, according to Litmus Email Analytics. And Gmail isn’t the only powerhouse in the Google Apps suite, which includes Drive, Hangouts, Calendar, Docs, Forms, Sheets, [...]

2016-09-14T08:00:58+00:00

How to Garner More Positive Online Reviews

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] When someone is searching for an attorney, the first thing they’ll do is search for a reputable law firm on Google. If your practice appears on their search engine results page associated with positive reviews from satisfied clients, your chances of receiving a consultation [...]

2016-09-07T08:00:35+00:00

A Legal CRM System: The Key to a Winning Marketing Strategy

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] One of the most common attorney complaints about marketing is that quantifying results is difficult. Many law firms wonder about the ROI on their legal marketing strategy and whether certain activities such as email marketing produce significant business. Implement a client relationship management (CRM) [...]

2016-08-31T08:00:22+00:00
Call Now