5 Common Fears About Marketing Automation That Sabotage Attorney Success

There are a lot of misconceptions and fears out there about attorney marketing automation. As a legal marketing company that has helped dozens of law firms and attorneys since 1981, we consider it our duty and privilege to correct these rumors that could prevent you from implementing cost-effective and time-efficient tools in your law practice. Below, we have [...]

2017-02-08T08:00:36+00:00

How a CRM Can Help Your Firm Grow

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] As your law firm grows, dealing with the increased number of clients can become complex. After all, you need to keep tabs on what the current situation is with each client, as well as any communications you need to make with such clients in the [...]

2017-01-12T20:48:10+00:00

Law Firm Time Wasters to Vanquish in the New Year

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Looking back at this past year, what is your biggest regret? If you are like many attorneys, failing to utilize your time to its greatest potential may be at the top of your list. Many law firms, despite their best efforts, still waste hours [...]

2016-12-21T08:00:00+00:00

3 Tips to Master the Art of Email Marketing

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] When analyzing the effectiveness of email campaigns, Campaign Monitor found that: organizations are 6x more likely to get a click-through due to an email campaign than a Tweet, and that for every $1 spent, email marketing generates nearly $40 in ROI. Take advantage of [...]

2016-12-07T08:00:54+00:00

The End-of-the-Year Marketing Assessment Every Law Firm Should Do

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] If your practice slows down a little bit during the holiday season, don’t let that extra time go to waste! The last few months of the year are a perfect opportunity to reassess your law firm’s marketing approach, analyze spend and ROI, and set [...]

2016-11-30T08:00:32+00:00

How to Stay Top of Mind with Prospects

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] The time from lawyer investigation to retention can be lengthy. During that time, a prospective client may consider several different lawyers. You can greatly improve the odds that you are chosen at the end of this period if you work hard to (1) stay [...]

2016-11-28T23:01:47+00:00

Show Your Expertise with a Book

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] So much free legal information is now available on the internet that it has become difficult to impress prospects by merely having helpful content on your site. When the information you provide is available on your site, prospects do not have to provide any [...]

2016-11-28T22:37:02+00:00

FAQs Answered: Google Local Marketing for Attorneys

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] With Google My Business, Google+ (Google Plus), Google Analytics, there’s a lot to know about marketing your law firm on the biggest search engines, not to mention countless places to show up! A huge key to marketing success for most law firms is focusing [...]

2016-11-23T08:00:15+00:00

From Yellow Pages to Google Pages: How a Plaintiff’s Injury Lawyer Succeeded Online

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Loren Etengoff, a personal injury lawyer in Vancouver, Washington, remembers the days when he had to purchase double-page ads in the Yellow Pages just to get potential clients on the phone. Now, his focus on SEO and gathering positive online reviews has so many [...]

2016-11-22T21:14:52+00:00

How to Stand out From Other Lawyers

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] The best way to distinguish yourself from other lawyers who a prospect may be considering is to send an impressive first package of information that answers the prospect’s initial questions. We detailed this approach in another blog post. The second most effective technique for [...]

2016-11-18T19:26:00+00:00
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