Marketing Automation for Law Firms - Using Technology To Target A Niche Last week, I had the pleasure to speak to hundreds of attorneys who are all trying to grow their firms and struggling to understand where to start. My topic, “Using Technology To Master Your Niche” was well received by the audience and we [...]
If you were looking for an attorney online, would you hire your firm? What makes your firm look compelling to prospects who have no idea who you are, how long you have been practicing, how great you are, and of course, your wonderful personality. If you’ve experienced online dating in the last five years, you [...]
“Niching down” is not a new concept. Nonetheless, it has become increasingly important to consumers in recent years. For law firms reaching out to clients, it remains an essential factor in their decision-making process. Potential clients are not merely considering niche regarding practice area, but also concerning how lawyers manage cases. For instance, let’s say [...]
If you don’t track it, you can’t fix it. That is the motto of many a successful marketer and for good reason: marketing data empowers us to make informed decisions about strategy and spending based on what is working and what’s not. With so much information available, there is no excuse for any law firm [...]
If you’re serious about engaging past, present, and future clients, your firm is likely already using one of the more powerful tools available: a CRM (client relationship management) system. We’ve already covered the financial benefits of adopting a CRM, and attorneys interested in sophisticated client intake and retention techniques should take notice. In this post, [...]
Fence sitters are prospects who call and don’t set an appointment, or who come in for an appointment and don’t sign your retainer agreement. Maybe they need to consult with their spouse, a parent, or other advisor. Or they want to first try to handle the matter themselves. Or worst case, they are shopping around [...]
You wouldn’t try to sell a car to someone without a license. So why do so many attorneys pitch prospects that will never become good clients for their law firm? The answer is simple: they probably aren’t qualifying leads (prospects who have provided their contact information). Lead qualifying is the process of vetting contacts to [...]
Is a CRM right for my legal practice? Is it worth the financial investment? Exactly how will implementing a CRM affect my bottom line? We’ve compiled hard data about legal CRMs to answer those common questions asked by legal practices large and small. Read on to discover the financial implications of installing a CRM at [...]
For fast-paced law firms, marketing automation tools like CRMs (client relationship management systems) help to cut down on busy work, increase productivity, and grow business. However, many legal practices don’t end up using their CRM to its full potential, and become frustrated at the wasted time and money. We have compiled a short list of [...]
Are you killing your law firm’s productivity? You might not be doing it on purpose, but if you’re not using technology to help with tasks like analyzing campaign metrics and following up with prospects, your legal practice is definitely not running at full speed. Change that by automating five of the most time-consuming attorney marketing [...]
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