10 Truths to Improve Your Law Firm Marketing

The economy is treating many law firms well, with profits up and revenues high. Attorneys are willing to shell out plenty on marketing. It can be tempting to put the whole hog in large-scale marketing that grabs attention. Many attorneys want to do what their counterparts are doing, which often means billboards and full page [...]

PPC Strategies for Personal Injury Attorneys

Conducting personal injury lawyer advertising campaigns can be difficult. Some clicks cost as much as $100, so a mistake can cost you thousands. Even a basic term like “personal injury lawyer” can cost more than $133 for individual clicks. An ineffective PPC campaign can waste a lot of money. However, if you effectively select keywords [...]

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