Attorney Marketing Trends to Expect in 2016

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] At James Attorney Marketing, it’s our responsibility to keep our fingers on the marketing pulse of today and tomorrow, and our pleasure to share that knowledge with you. Here are the attorney marketing trends your firm could see in 2016, as well as how [...]

2015-12-09T08:00:35+00:00

New Year’s Resolution to Keep: Improve Your Attorney Website

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] According to a study conducted by the University of Scranton, only a mere 8% of people keep their New Year's resolutions. That means 92% fail. Don't be a statistic. This year, make your attorney website a priority. Resolve to make your site responsive and search [...]

2015-12-07T08:00:53+00:00

5 Paths to SEO-Boosting Inbound Links for Your Attorney Website

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] You may already know that a greater number of inbound links (hyperlinks back to your attorney website from outside sites) can help your webpage rank higher on search engine results. But did you know that it’s not all about numbers when it comes to inbound [...]

2015-11-25T08:00:51+00:00

Grade Your Attorney Website

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Your website should win. Take the quiz below to find out how your site measures up. The investment and return on each legal marketing channel you use should be tallied and compared at least annually. If you speak at conferences, your time out of the [...]

2015-11-16T08:00:29+00:00

SEO Trends: Winning with Low Rankings

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Search engine optimization aims to get the number one position on search engine results pages for searches that hit a particular keyword. All performance statistics show that few people bother to look beyond the first page of results. However, not every lawyer can be [...]

2015-10-26T08:00:47+00:00

SEO Trends: Scrapers and Spammers

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] You may have some content on your law firm's website of which you are particularly proud. However, without you knowing it, someone may have copied all or part of one of your articles and have the text indexed in Google. The result of this is [...]

2015-10-22T16:27:26+00:00

How to Write Irresistible Calls to Action That Make People Click on Your Attorney Internet Marketing

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Calls to action may very well be the last thing on your mind. What with writing concise email content, engaging blog articles, and creative social media posts, crafting those little phrases should be at the bottom of your to-do list, right? Think again. Strategic [...]

2015-10-12T08:00:54+00:00

3 Tricks for Making Law Firm Website Visitors Stay for Longer Than 15 Seconds

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Research shows that the average website visitor spends 15 seconds or less looking at or engaging with a webpage after landing on it. A quarter of one minute isn’t a lot of time to catch a reader’s attention, but there are a few things [...]

2015-09-02T08:00:57+00:00

SEO Trends: User Experience

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] July 27th – August 3rd, 2015 Google has finally rolled out its long-awaited Panda update. However, there has been very little news on this event in the SEO world this week. As we advised you last week, the slow roll out of the filter [...]

2015-08-07T08:00:29+00:00

How to Use Images to Tell a Story on Your Law Firm Website

Gone are the days when marketing was simply an avenue for talking at consumers. Now, the most successful marketing practices include storytelling in order to speak with audiences and elicit an emotional reaction that establishes a genuine connection to your brand. One of the most effective methods of storytelling—aside from well-written, custom content, of course—is [...]

2015-07-29T08:00:58+00:00
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