4 Simple Ways to Boost Your Online Lead Flow

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] We often delve deep into advanced marketing tactics here on our blog. However, from time to time it’s wise to revisit some baseline tips that can form the backbone of any sturdy, long-term legal marketing strategy. As 2017 takes off, let’s review four simple [...]

2016-12-13T18:19:06+00:00

FAQs Answered: Google Local Marketing for Attorneys

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] With Google My Business, Google+ (Google Plus), Google Analytics, there’s a lot to know about marketing your law firm on the biggest search engines, not to mention countless places to show up! A huge key to marketing success for most law firms is focusing [...]

2016-11-23T08:00:15+00:00

Create an Omni-Channel Legal Marketing Plan in 3 Steps

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] An average potential client no longer interacts with your brand on just one platform. They may hear about your firm on their LinkedIn smartphone app while on the go, explore your website from their desktop at work, hop onto their tablet to fill out [...]

2016-10-19T08:00:15+00:00

3 Telltale Signs Your Attorney Marketing is off Track

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] When you’re focused on day-to-day marketing activities, it’s easy to get tunnel vision and overlook red flags that indicate declining marketing health. The following three signs are telltale indicators that your attorney marketing has gone off track. If they sound familiar, it’s time to [...]

2016-08-17T08:00:26+00:00

Free Online Resources to Grow Your Law Marketing Power

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Growing your practice consists of 50% great service and 50% marketing. If your firm struggles with the legal marketing part of that equation, the resources below can help to grow your knowledge without spending a dime. Best of all, they’re hosted online, meaning you [...]

2016-06-29T08:00:56+00:00

More Referrals, Less Work: 3 Steps to a Top-Notch System

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Referrals are the ultimate gift to your firm. They are a sign that your attorney team is doing the right things to help clients and providing great experiences. Referrals also act as warm inbound leads that can covert more easily into clients than cold [...]

2016-06-01T08:00:50+00:00

Measure, Improve, and Automate Your Attorney Marketing ROI

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Whether you’re measuring the number of shares on Facebook posts or counting the email addresses on your newsletter mailing list, keeping an eye on your marketing ROI can be a great indicator of success. Tracking analytics helps to ensure that you’re spending time on [...]

2016-05-18T08:00:22+00:00

5 Tips for an A/B Split Test to Skyrocket Conversions

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] To change your attorney website or not to change, that is the question. It’s time to take the guesswork out of these important marketing decisions. Using the following five steps, set up an A/B test (a comparison between two versions of a webpage) on [...]

2016-04-06T08:00:25+00:00

How to Make Your Website Photos Stand out from the Crowd

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Peruse enough lawyer photos and you’ll probably notice a few common elements: desks, law books, rigid postures, and strained smiles. These photographs, while professional, don’t tend to resonate with viewers or jump off the page, nor do they exude an approachable vibe that prompts [...]

2016-02-24T08:00:11+00:00

6 Simple Ways To Boost Your Website’s Conversion Rate

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Fine-tuning a few things on your law firm’s website may not seem like a big deal, until you realize that small changes can be the difference between a website viewer remaining a voyeur or converting into a paying client. These six quick tweaks to [...]

2016-02-10T08:00:59+00:00
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