We hear it regularly: lawyers hate their negative reviews. They are frustrated and hurt when clients vent their sometimes-unjustified and frequently-overstated dissatisfaction by posting a negative review on Google, Yelp, Facebook, Avvo, or other site. If you have had an angry client unload online, you know firsthand the pain caused.
What you can’t see is how much business you lose due to each bad review. A large percentage of your prospective clients will check your online reviews before making their call-you / don’t-call-you decision, and every negative review found will cause some prospects to look elsewhere.
What very few lawyers know is that negative reviews can be avoided with software.
Pre-Screening Is the Solution
Most advice you read about negative reviews instructs you to barter, beg, or bribe the writer to take down the bad review. If only it was that easy. If the client was a reasonable type, the review probably would never have been written.
The better solution is to take control of review posting. That way you decide which reviews the public sees and which reviews only you see. In our software we call this hiding process “parking bad reviews.” After receiving a bad review you can decide whether to make any changes at your firm or to reach out to the unhappy client. But with our software no one else besides you sees the criticism.
We try hard on our blog to provide suggestions you can implement yourself. Unfortunately, this highly-effective pre-screening technique requires software, and we are the only provider of this type of software to lawyers that we know about.
How the Process Works
- Our software automatically sends requests for reviews to your clients using email and text.
- The resulting reviews come to you BEFORE they are publicly posted.
- You “park” any bad reviews with an alternate click.
- With one click you permit the positive reviews to be posted.
- Your 5-star reviews can be auto-published on your site, a custom review site, Facebook, Twitter, and 50-plus other consumer sites.
— You will receive far more reviews than you did before because asking works and the intimidating login and other technical hurdles are eliminated.
— Only the reviews that you okay will appear publicly.
— In addition to being posted where specified by your clients, the reviews you okayed will be posted on a review page created for your website.
— These new and positive reviews will be indexed by search engines and so will become more frequently encountered by your prospects.
— All reviews about you and your firm, whether generated by our software or previously-existing, will be gathered on one dashboard. You will know at a glance exactly what has been said online about your law practice, so no surprises will occur during conversations with new clients.
See Your Reviews Before Deciding
We can create your dashboard in advance, and are happy to show you all your reviews in a brief demo.
Our review-generating-and-screening software costs $500/month. That fee includes setup, importing your full client list, two training sessions, monthly input of your new clients, freely-available help, and a twice-annual strategic marketing consultation in which we will provide low-cost and no-cost recommendations for improving your lead volume and conversion rate.