Most lawyers understand that staying in front of their prospects with an educational series of follow-up letters is the best way to convert their not-quite-ready prospects to clients.
One of the best attributes of a follow-up educational series is that you write it once and it keeps working for years.
That doesn’t mean you can quickly slap one together and expect great results. No, a good educational series requires quality writing. Your series will be compared to others that the prospect is receiving, and the more helpful collection will be a major factor in the decision of which lawyer is chosen for representation.
To see examples of several strong follow-up series, you can examine the pieces in four collections we have posted on our website:
We also have follow-up series for Business Litigation, Immigration, and Social Security Disability.
These content collections are part of our Legal Content CRM, which automates prospect follow-up and review solicitation. We encourage you to take a closer look and see how our CRM can:
- Increase your conversion rate
- Provide you a book to display and hand out
- Build a collection of positive reviews
- Monitor on one dashboard all your key marketing data
- Save hundreds of dollars/month
To learn more and receive some personalized suggestions you can implement immediately, set a 15 or 30 minute appointment to review all your marketing with Travis Hise, our president, by clicking here.