Most lawyers understand that staying in front of their prospects with an educational series of follow-up letters is the best way to convert their not-quite-ready prospects to clients.
One of the best attributes of a follow-up educational series is that you write it once and it keeps working for years.

 

That doesn’t mean you can quickly slap one together and expect great results. No, a good educational series requires quality writing. Your series will be compared to others that the prospect is receiving, and the more helpful collection will be a major factor in the decision of which lawyer is chosen for representation.

 

To see examples of several strong follow-up series, you can examine the pieces in four collections we have posted on our website:

 

 

We also have follow-up series for Business Litigation, Immigration, and Social Security Disability.

 

Download our free guide and learn about the importance of key performance indicators (KPIs)

 

These content collections are part of our Legal Content CRM, which automates prospect follow-up and review solicitation. We encourage you to take a closer look and see how our CRM can:

 

  • Increase your conversion rate
  • Provide you a book to display and hand out
  • Build a collection of positive reviews
  • Monitor on one dashboard all your key marketing data
  • Save hundreds of dollars/month

 

To learn more and receive some personalized suggestions you can implement immediately, set a 15 or 30 minute appointment to review all your marketing with Travis Hise, CEO, by clicking here.