Google put a lot of work into its ranking algorithm for mobile searchers last year. Everyone with a presence on the Web had to match that drive with developments in their own websites to create mobile-friendly versions. Google seemed to have turned to other issues, but now have returned to more refinements in its services to searchers with smart phones. So, the SEO community is back on the subject of mobile search.

Google’s advanced mobile pages (AMP) concept has been on the cards for some time, and now it seems it is going live. We have mentioned AMP here before at SEO Trends, but now the topic has become so hot, it should be at the top of every legal firm’s to-do list. This week we look at Search Engine Roundtable, Search Engine Watch and Search Engine Journal to find out what you should be doing right now to get your law firm’s website ready for the changes.

Google’s AMP Update: What To Expect & How to Adapt With Your Content

Google actually has a few changes to its mobile-related search rankings on the cards. AMP is a major part of that, so here’s an explanation of what is going on. As the opener of this article explains, mobile users split websites into two categories – the quick and the dead. Your law firm’s website should be particularly fast if you do emergency work and cater to people looking for immediate representation in police precincts. After all the time and money you sank into your law firm’s site last year for mobile-friendliness, their new AMP tub thumping might seem like a real pain in the budget. However, given the impatience of mobile users, Google is actually doing you a big favor with its AMP service, so you need to make the most of it.

Google Smartphone Crawler Will Drop iPhone User-Agent For Android

Here is some news from the techie-friendly Search Engine Roundtable, which you might not understand. Hopefully, the changes that they report won’t actually have any effect on your law firm’s rankings. Despite the fact that it probably isn’t worth your time to research this topic and it probably won’t have an impact on your site, it is better to check just in case. Fortunately, this article has a very easy-to-follow explanation on how to check whether your site will be affected. It probably won’t.

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Google to Update Smartphone User-Agent of Googlebot

If you do detect a problem with the new representation of your law firm’s site when you follow the instructions in the Search Engine Roundtable article, check out this post on the topic from Search Engine Journal. SEJ is easier to understand for non-technical people. However, ironically, their explanations on how to test your site for the new regime are harder to follow than those posted on Search Engine Roundtable.

Google to Strengthen its Mobile-Friendly Ranking Signal

More movements in mobile search, as reported here by Search Engine Journal. Google is going to update its ranking algorithm to give a bigger boost to mobile-friendly pages – bigger than the one they got when mobile-friendliness was first introduced last year. This update will occur in May. Again, the Search Engine Roundtable take on this story is harder to understand, but has a link through to a testing app, which will tell you whether or not your law firm’s site will be affected by these changes.

The winners and losers of ‘mobilegeddon’ in the USA

Having gone through the great mobile-friendliness adoption battle last year for your law firm’s site, you might be interested to find out the experiences of other businesses on the Web. Reports on Mobilegeddon fell flat after the big day on April 21 last year and there were very few follow up stories on the event. Now some are coming through, and this article is one example.

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