Although Google operates the reigning search engine, there are other tools provided by the Big G that can be highly effective in marketing your law firm. These tools can help establish and expand your online presence, while helping to build your brand and expose your business on a local and global scale.
Let’s take a look at the top 3 Google tools you should be using daily to market your firm. And as a bonus, each of these tools are free.
Google+ is Google’s answer to social media. While Google+ doesn’t have the user base of Facebook or Twitter, it’s gaining popularity at an impressive speed. How Google+ integrates with other Google platforms, such as Google My Business and Google Now, is one of its selling features. Plus, it’s been argued that Google+ is a more clean, streamlined way to connect with a specific audience, and not get inundated with content clutter and ads as experienced on Facebook.
2. Google My Business
Google My Business can help increase your firm’s online visibility via Google search, Google Maps, and Google+. With more clients using mobile and local search to find a lawyer, Google My Business helps your firm get found quickly and easily.
Google My Business puts all Google services and business-related applications in one place. You can:
- Share content, news, events, and other updates from your Google+ page with clients daily.
- Update business information on Google search, Google Maps, and Google+ simultaneously.
- Stay on top of business reviews from top review sites, including Google reviews.
- Upload photos or a virtual tour of your law firm to help prospective clients see your firm on a personal level.
- Determine how clients find your firm using Google’s AdWords Express.
Google owns YouTube, and YouTube garners more than 4 billion views per day. If there’s any social medium out there that can turn your firm into a household name overnight, it’s YouTube.
Consider attorney James Casino who posted a 2 minute video to promote his personal injury law firm. Due to its engaging content and professional production, this video has now reached over 5.5 million views in less than a year. Not bad for a personal injury law firm from Savannah, Georgia.
Plus, Google structures its search engine to benefit users who use video by boosting their PageRank. So, using YouTube to market your firm will bestow Google blessings for a long time coming.