On countless websites, blogs, and social media pages, images of all forms abound—from the profound, to the quirky, to the questionable. But from a marketing standpoint, there are key qualities that separate a good image from an effective, highly-marketable sharable image—and your law firm should know the difference between the two.
Let’s take a look at the top 5 qualities of a sharable image that will attract your target audiences’ attention, and encourage them to take action; e.g. namely contacting your firm.
1. Original Images
Many images are glanced over and disregarded because the content has been seen so many times before; e.g generic selfies, mass-produced nature shots, etc. But when an original image is uploaded; even if it’s in a popular format such as a selfie, it can attract and be shared by the masses.
TIP: Images that viewers love to share include images that are inspirational and informative in the forms of how-to infographics, quotes, and slide shows.
2. Consistent Images
Being consistent with the frequency and quality of your images is great for branding. Be the law firm that produces attention-grabbing visual content on a consistent basis. The bonus here is that other folks within the legal industry will likely seek you out on a regular basis for forwards and shares because you’ll establish yourself as a consistent deliverer of quality visual content—which will help them with their audience.
3. Timely Images
Posting real-time images is highly popular, because they engage viewers “in the moment.” This can include images surrounding breaking news or a media event—whether legally-related or not. If the content is legally-related, this gives your firm a chance to show your industry know-how, and provide important and relevant commentary about the topic at hand.
4. Platform Relevant Images
For maximum share value, make sure the content of your images is relevant to the platform you’re using. For example, quotes and personal photos are highly shared on FB, whereas images that do well on Twitter convey quick and short messages, much like the platform’s tweets. On Pinterest and/or Instagram, provide images that give viewers a behind-the-scenes look at your firm, and a sneak peak of who you are and what you do.
5. Snackable Images
Small, “snackable” images that provide a quick snapshot can work as lead-ins to larger pieces of content, but if the quality and value of the image is good enough, a small image can stand alone, and draw traffic on its own.