RSS, which stands for Really Simple Syndication, is a commonly mentioned but rarely touted strategy to increase your firm’s SEO strength and disseminate blog posts to a wider reader base. Essentially, RSS enables websites to publish their latest updated information such as blog posts and news, sending updates to subscribers.

Read on to explore the power of RSS upon your law firm’s search engine optimization strength, and be sure to examine the following instructions in order to integrate RSS functionality into your firm’s blog.

Benefit #1: Readers don’t have to take an extra step to engage with you.

Everyone is busy—it’s just a reality of today’s world. Despite nearly constant access to the Internet and email, people do not want to expend the time and effort visiting different websites in order to source the content they’d like to read. RSS feeds enable users to receive regular updates from your firm without having to actually visit your site.

This may seem counterintuitive, like you’re deterring valuable web traffic that could boost your law firm’s search engine optimization efforts. However, there’s no need to worry. RSS updates can engage readers while maintaining a brand presence in front of clients and prospects, and actually lead readers back to your website.

Benefit #2: Shareability on social media

When subscribers receive updates from your firm’s website, they may be more likely to read posts and share them on social media, particularly when “share” buttons are featured within articles. Ensure that all of your articles include thumbnails to your social media pages—Facebook, LinkedIn, Twitter, etc.—and don’t forget to include a call to action at the end of each post.

For example: “Did you undergo any of the field sobriety tests explained above? Your arresting officer may have performed them incorrectly. Call our DUI firm for a free consultation!  Then, connect with us on social media for more helpful articles.”

Benefit #3: Increased SEO strength

More website traffic and greater social media visibility both generally boost SEO, which can be a self-fulfilling cycle; stronger law firm SEO means a higher ranking on search results pages, leading more people to your website and social media pages, and further increased SEO strength.

How to Integrate RSS into Your Firm’s Blog

One easy way to add RSS to your site—let’s say, WordPress—is to utilize a web feed management provider like FeedBurner to insert a subscription form on your posts and pages. Visit the Feedburner site to create an account, and then consult your blogging platform’s/content management system’s user guides to find the most up-to-date instructions for adding a FeedBurner plugin on your page and posts.


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