Profile:

Quicksprout is a presentational vehicle for Neil Patel, a young SEO consultant. Neil offers services to websites specifically to increase the number of visits to them. The art of driving traffic to your site is a niche of SEO that focuses on the external qualities of the site. Consultants specializing in conversion would then have the responsibility of designing your site and your offer into something visitors would want to pay for. The site’s address is http://www.quicksprout.com.

As a legal professional with little time on your hands, you may soon become annoyed by the Quicksprout website. An overlay advert covers up the screen periodically offering special deals on Patel’s services and tools. You can get to the blog by clicking on the “Blog” link at the top of the screen or go directly to the page by entering http://www.quicksprout.com/blog/ in your Web browser’s  address field. At all costs, avoid clicking on the “PRO” link at the top of all pages on the site. This is a sales page and it will not let you out. You will get trapped into a cycle of two alternate pages of offers triggered by a navigation message box.

The blog layout follows the conventional pattern of a wide left column containing the stream of posting and a narrower right column for shortcuts. Patel manages to squeeze in adverts for his services and products in the right column as well. Neil Patel writes all the blog entries himself and the articles give insights into link building, social media, paid advertising and site design. Beware, he also inserts an advert for his services every two or three posts. Clicking on one of these will get you trapped in a sales drive loop.

Patel writes a new post every two to three days. Each post is headed by a title followed by the author name and date of the post.  Most posts have an image, but all show about the first three paragraph of the article in the main posting stream. You get to the full story either by clicking on the title or on the “click to continue” link at the end of the snippet. Once in the full article, you have to close an annoying popup advert that overlays half of the story column, in order to read the text. The article is followed by a comments section.

Neil Patel’s style of writing is easy to follow and he does not indulge in jargon. Any visitor researching the topic of sourcing traffic for a site will be able to understand the information in this blog. An independent lawyer, looking for an edge for his own website will pick up some useful tips of site design. However, Patel’s main specialization is bulk traffic, which is not relevant to local law practices. You need to attract clients who are in your locale and looking for your practice specialization. Therefore, you are more likely to visit the Quicksprout blog when you first design your site, rather than as an ongoing tip sheet on trends.

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