Profile:

Most SEO practitioners are familiar with the Moz brand. The company was called SEOMoz until May 2013 and you might still hear that name bandied about. The company formed in 2004 as an SEO consultancy. They developed their own analytical tools and made those available for free to the industry. These tools include Open Site Explorer, MozBar and the SERP Control Panel. While still focusing on its SEO services, the company attempts to create a community of SEO experts and enables interested parties to create an account on the company’s site, at http://moz.com/. Community members can post comments on Blog and Mozinar entries and also access a forum called “Ask the Community.” The site includes the Moz Blog, which contains news and tips for SEO success.

The Moz Blog entries are usually contributed by Moz staff members. However, the site also takes guest posts from members of the community. You can expect one new post per week day on this blog. The site is less driven by news events than by topics arising within the company. The blog entries are more tips than news, but they often relate to recent developments in the Google ranking algorithm. As such, the site will not be of much interest for those in executive positions within the law firm, Most blog entries explain design issues for websites that will help your firm’s pages rank higher in search engine results pages.

As the blog is hosted on the Moz website, it does not carry advertisements from other sites. The right-most third column of the Moz Blog main page contains features and a promo for the company’s Moz Analytics product, which is a bundle of tools available to subscribers. The remainder of the features column contains links to social media and widely read posts. There are also links to tip sheets and the free tools that Moz produces.

The first two thirds of the width of the Moz Blog page is taken up with the Blog postings. Each entry begins with a thumbnail of the author. The title of each piece is a link through to the full story and is followed by a line with the date of the post, the author’s name and the category the article belongs to. A brief description follows these two lines. You can read the full article either by clicking on the title or by clicking on the “Read Full Entry” link below the article’s description.

Most of the articles are very long. They are more tutorials than news stories and will include screen shots, how-tos and graphs. The owner of the site, Rand Fishkin writes shorter posts to the blog, but these usually include a video. Therefore, you cannot regard the posts in Moz Blog as “light reads.” They are not easy to skim over and generally require a concerted effort to follow. You should expect to devote an hour or two to fully benefit from each article and you may have to return several times to a guide that you intend to implement.

You can reach the Moz Blog by clicking on the Blogs entry in the navigation menu at the top of the Moz Home page. Alternatively, you can get directly to it by typing http://moz.com/blog in your browser’s address bar.

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