Realized the SEO and marketing benefits of blogging? Check. Snatched up the domain name you wanted? Check. Opened a blog account on WordPress? Check.
…Uh, now what?Typically,
This is the exact thought process that many attorneys experience after crafting their firm’s blogging forum, whether it is housed on WordPress, Blogger, or any of the other notable platforms. Instead of losing marketing momentum, follow the action steps below to make the most of your new attorney blog immediately after launch.
1. Become familiar with administrative features
With blogging/content management system (CMS) tools like WordPress, the possibilities are endless; your attorney blog can do any number of things including housing articles, photos and images, portfolios, and videos.
It’s easy to get lost in the fray, so get down to the nitty-gritty—become familiar with the administrative features first.
For instance, after logging into an account in WordPress, users have access to their “dashboard,” the main administrative homepage where they can push articles live, tweak the look of their WordPress pages, and much more. Click around and explore this page to get a feel for the Dashboard’s inner workings.
2. Decide your look and layout
Building a blog page from scratch means that you can tailor it to your law firm’s brand and appeal to your specific reader audiences. There are several design options at your disposal including:
• Saving time by implementing an existing layout theme or template (either free or for purchase)
• Fashioning a basic page by fiddling with the administrative options on the administrative homepage
• Hiring a designer
Typically, unless your attorney blog requires extremely complex features and a very unique design, the most cost-effective option is to utilize an existing layout template available for free or a relatively small fee (usually a few hundred dollars maximum).
When choosing a template, keep the function of your page in mind. It doesn’t make sense to implement a template geared toward showcasing photographs front and center if you’re mainly going to be pushing articles about filing bankruptcy, for example.
3. Peruse valuable features
After familiarizing yourself with your platform’s user interface and applying a page template, play around with the features that you’d like on your attorney blog. WordPress, for example, provides users the ability to cherry-pick “widgets,” or sidebar features. Widgets such as “follow me,” which enables readers to sign up to follow your blog, can be extremely helpful sidebar features when it comes to growing your readership base.
Don’t forget that links to social media pages are essential to driving search engine optimization (SEO) and promoting content sharing and reader interaction.
4. Publish a blog post
You are now ready to dive in and post your first article! Remember not to be too critical—the first post is all about working out the kinks.
5. Test drive the site and troubleshoot
Once the first post is live, view your attorney blog like a new reader would. Fix any formatting errors and tinker with your page layout until you’re satisfied that it will wow your firm’s audience!