Great content to potential clients is much like nectar to honey bees. Great content can attract, and retain, social media followers and website users, and can convert those users into actual clients—not to mention boost SEO across your networks.
However, the Internet today is inundated with similar-looking content—many URL’s and social profile names are almost identical. Unique content is getting harder to produce, as more web developers—law firms included—are grasping the importance of content marketing, and generating stacks of content for the masses.
So, how do you produce great content that stands apart from the rest? How do you create content that will be found and followed?
Answer: Provide content that accommodates your audience’s needs.
If your content answers questions and solves problems, you’re going to earn trust with your audience, and brand your firm as the go-to resource above your competitors.
Here are 3 quick and easy ways to create content that accommodates your user’s needs, and gives them a reason to return to your website, blog, and social media pages.
1. Social Networks
Social networks are great places to discover valuable content ideas. On Twitter and Facebook, use #hashtags to find trending topics your target audience is posting to and tweeting about—law related or not. Then, build content around those topics. This can put you at the forefront of creating perfectly-tailored content for your audience.
Also, be sure to check out discussion board sites such as Reddit and Digg for more trending content ideas.
TIP: Check out your competitor’s social pages, as well. Discover their most popular posts or threads, and use these as a basis to create content on your pages. You can also turn these topics into longer blog posts and articles.
2. User Comments on Social Networks
Pay attention to the comments left by your target audience. For example, if a trending topic is related to DUI defense, but there are a lot of comments being made on DUI sobriety tests within that topic, create content on DUI sobriety tests.
TIP: Don’t pass up an opportunity to create great content because only a handful of users are talking about it. By posting content that is unique and rather isolated, you may create a topic that goes viral.
3. Google’s Keyword Planner
Google’s Keyword Planner is a great resource for generating targeted content. You can see how individual keywords are performing, and test keyword lists by grouping keywords together—such as long-tail keywords.
Long-tail keywords are valuable in discovering what your target audience is looking for, as you may stumble upon a string of related keywords in which an entire content strategy can be developed.
Do you have questions on how to create the best content for your law firm? We’ve got answers! Contact one of our legal marketing specialists today for more information.