Has your law firm ever wished that it could demonstrate its legal expertise while sharing helpful information and enticing prospects into reaching out for a consultation? Brief podcasts can turn this dream into a reality!

According to the Pew Research Center’s Project for Excellence in Journalism, more than 60% of tablet and smartphone users consume news on their devices weekly and nearly 40% access news from their devices on an everyday basis. In addition, more consumers are downloading news and podcast apps for their devices, enabling them to access content anytime and anywhere.

When your law firm’s marketing team is ready to make the move to iTunes, consider the how-to guide below!

1. Gather necessary supplies.

You may be tempted to use the microphone on your computer to record your podcast, but steer clear—the sound quality may suffer. Invest in a high-quality microphone!

2. Choose your podcast software.

There are a slew of available podcast software products to assist in your law firm’s podcast marketing efforts. Notable free options include Audacity and Garageband, while Adobe Audition is a costly but reputable possibility.

3. Whip up an outline.

Nothing destroys the quality and appeal of a podcast faster than long, awkward pauses and fumbling dialogue. Before recording, be sure to outline a script. It doesn’t have to be perfect; it just has to provide enough talking points to ensure that the podcast flows smoothly.

4. Test, test, test!

Don’t let equipment malfunctions ruin what would otherwise be a solid product—test your equipment beforehand! Adjust the sound controls and distance from the microphone if necessary, and limit background noise.

5. Do a dry run.

Completing a sample recording enables you to work out the kinks in your script and tweak any sound or equipment bugs that you may have overlooked during testing.

6. Record your podcast!

This is the time to let your law firm’s marketing magic work. Remain calm and collected, have fun, and keep the purpose of the podcast in mind—educating the audience and enticing listeners to consult your law firm. Once you are satisfied with your final product, save the audio file in an acceptable file format such as .mp3.

7. Create an RSS feed and cover art.

An RSS podcast feed sends updates directly to feed readers like iTunes. When creating an RSS feed for your podcast, utilizing a blog platform like WordPress might work best. It’s also essential to have a podcast cover graphic, which could simply be your law firm’s logo.

8. Post!

Post your RSS file, cover art, and episode file to the Internet. If your law firm’s marketing team used WordPress in the last step, this is the time to push the post live on its WordPress platform.

9. Submit to iTunes.

Consult iTunes’ Submission and Feedback Process when uploading your RSS feed’s URL.

10. Market your podcast.

Spread the word on social media, blog pages, and your law firm’s webpage. The more people that know about the podcast’s existence, the larger your pool of potential followers!

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