Content is king when it comes to effectively marketing your law firm. However, content in the form of writing can be intimidating if A) you feel you’re not that strong of a writer, B) you have no real interest in writing, or C) both. Luckily, content can take other forms aside from the written word, that are proving to have real marketing muscle in today’s judicial landscape.
Here are 5 great content pieces that you can provide on your website, blog, and social media pages that will attract, retain, and compound viewers.
1. An Image Gallery
Instead of posting words, post pictures. You can post a behind-the-scenes image gallery of your law firm, staff members, office events, community/charity work, etc. You can also post comics, inspirational/nature images, etc. The sky is really the limit when it comes to image posting.
TIP: A lot of folks online are looking for images to use, especially free ones. Offer images that viewers can download for free, in exchange for subscribing to your blog, Liking your Facebook page, or signing up to receive your emails.
2. A Link Round-Up
Gather 10-20 informative and engaging links, and post them to a designated section on your website. These links can be educational and related to legal issues, but they don’t all have to be. In fact, some links should be strictly for entertainment. Linkable content can appeal to a wide audience, and boost SEO; especially if the related link is trending.
3. A Video Gallery
Hosting a gallery of YouTube and Vimeo videos is not only good for SEO, it can generate lots of content in very little time. Google loves video (they own YouTube), and so do viewers, so post entertaining and valuable videos to your website and social networks, and watch your site traffic grow. Just make sure you get permission to use said videos, of course.
TIP: Make sure you also upload videos of your firm. This is excellent for branding.
Infographics, or information graphics, are the marketing rage right now, and for good reason. Infographics marry visual data with complex content, and present it in a quick and easily-digestible manner.
If you’ve got a little creativity and some graphics skills, you can create infographics on your own. Or, there are professional legal marketing companies (like us!) that would be happy to do the job for you.
Hosting your own podcast series can generate a lot of content without having to write it out, and it can help you hone your oratory skills—which as an attorney you should be doing anyway. And, if your podcast is a real hit, you may get your recording featured on podcast websites, and/or iTunes. This is equivalent to marketing gold.