Bruce Clay, Inc is an SEO and digital marketing consultancy named after its founder, Bruce Clay. The company has been active in SEO since 1996, giving Bruce Clay 18 years more experience than Rand Fishkin’s Moz. The company is based in California and has offices in India, Switzerland, Japan and Brazil.

Bruce Clay, Inc offers SEO services to clients and also produces analysis tools, which are available on subscription. These are bundled into the SEOToolSet. You might not be interested in paying for the company’s advice, or using its tools. However, the BCI website contains a blog that can help you keep abreast of current tips and tricks the company prioritizes.

The Bruce Clay website address is You can access the blog from the site’s Home page by clicking the “Blog” link next to the site’s title. You can get straight to the blog page by entering in your browser’s address bar. The blog is not a news page and does not have the same volume of posts as sitgs like Search Engine Watch or Search Engine Land. You can expect a new post on this blog about every two or three days.

The target audience for the blog is the SEO strategist cadre. Occaisionally, articles will be of interest to law firm practice managers or independent lawyers managing their own site. The article, Rank for Your Name: Reputation Management for Lawyers – and Anyone Whose Name IS Their Brand is a must-read for lawyers who give their names to their practices. Those who build or manage law firm websites will not find much of interest on the site. Their is very little technical advice in the blog postings. While the tone and format of Moz Blog articles give them the feel of tutorials, or how-to guides, the Bruce Clay blog entries give overviews on trends and ideas for changes to websites.

As with most of the other SEO blogs you are likely to encounter, the layout of the page gives a wide column to the left of the screen covering two thirds of the available with and a second right hand column containing sidebar information. The Main column contains the blog posts. Each post is preceded by its date, then its title and then the author and the date and time of posting. You will see the initial two paragraphs of the story on the main blog page. In order to see the full article, you need to click on its title, which is a link. In the story’s own page you will see the entire article followed by a comments section.

You will usually see ten postings on the initial blog page. You can click on the “Older Entries” link at the bottom of the page to see more articles. Posts are displayed in chronological order with the newest first.

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