As a qualified attorney, you may know everything there is to know about your practice area, and love to talk about it every chance you get.
That’s the beauty of blogs—you get to share your knowledge and opinion online with readers who are interested in what you have to say—as long as it stays interesting and keeps them engaged.
Not every blog is successful, and there are reasons why.
If your blog is not getting the results you’re looking for, whether you’ve been at it for a few months or a few years, there are things you can do to improve your blogging status to keep your readers satisfied, and give them a reason to return.
This is critical to the success of any blog. Daily posts to your social media pages is best, while uploading quality content to your blog (quality is the operative word here) is recommended at least 3 times a week.
Tip: Try to establish a blog schedule. For instance, if readers know you update your blog on Monday, Wednesday, and Friday, keep to this schedule, as this gives readers a regular time to return, and to share your blog schedule with others.
Don’t Be Mean
Blogging is a personal forum where you’re the star of the show—but what you say can damage your online image and send readers packing. Make sure to keep your blog professional and positive.
This is not to say you can’t discuss your objective views on current events, but don’t get too political or opinionated—especially if it’s a negative opinion. This will cause a divide between you and some, if not all, of your readers.
Don’t Blog For the Sake of Blogging
One of the worst things you can do is post a blog with no planning, effort, or regard to the content you’re uploading. Examples of this is content with bad grammar or typos, run-on ideas that never make a point, or content that’s too salesy about your firm.
Show your readers you care enough about their interests to post engaging, useful, and valuable blogs. Also, you never know which blog post will be someone’s first read. Make sure all of your blogs are worthy for first-timers to return, and to share your blog with others.
Use Images & Video
Images and video can make your blog posts more attractive and entertaining. Google loves video, and now indexes websites and blogs with priority who use them, so don’t forget the importance of video’s SEO juice.
Have Fun With Your Blog
Last, but certainly not least, is to have fun with your blog. If you’re truly invested in what you’re blogging about, and showing passion for your subject matter, this will shine through, and help to build respect and trust with your readers.
Want more information on how to effectively market your firm? We’ve got answers! Contact one of our marketing specialists today, and let us know what we can do for you.