Twitter may be the current face of social media. Yet it may be elusive to attorneys as to how they can effectively engage in law firm marketing in 140 characters or less.
Here’s a look at five tips for incorporating Twitter into your marketing strategy:
1. Maintain a Consistent Brand
Twitter may be the first time that many potential clients are introduced to you. As a result, you will want to present a professional image that will start with a consistent look and feel. For example, you will want to choose a username that matches your firm name. In addition, choose photos for your Twitter profile and background that are consistent with your law firm website.
2. Sell Yourself
You should not be shy with your Twitter profile. Your goal is to attract business through social media and you should make it easy for members of the public to hire you. This can start with giving details about your firm and telling a story about your firm such as the practice areas you specialize in and how you got started. In addition, you will want to provide your contact information including address, telephone number, and other ways to contact you.
3. Be a Follower
There is nothing wrong with being a follower on Twitter. However, it is important to pick and choose who you follow as they could negatively reflect upon you. Some users you may want to follow include small business groups and associations, non-profit organizations, active members of the local community, and others who have a tie to your locale and practice area.
4. Start Tweeting (Smartly)
Twitter can be an effective place to communicate, but also a very dangerous place. For example, you can share your thoughts on current events, respond to others and engage in dialogue, or simply retweet interesting messages. However, users often get into trouble when they tweet simply for the sake of tweeting and engage in inappropriate discussions or bad jokes. You should always remember that your tweets are a reflection on you and that the end goal is to attract clients to your law firm.
5. Link Back
Your Twitter account should not be spammy. Still, you should include links to your website whenever possible. Potential clients will want to learn more about you, and that information will be available on your website.
To learn more about law firm marketing and the use of social media for law firms like Twitter, contact us to discuss your marketing goals.