If you’re looking to drive more traffic to your site, creating quality inbound links is a must. However, effective link building is a science.

There was a time when webmasters could build thousands of links, and subsequently watch their site climb to the top of the SERP’s. Those days are gone. Link building is now scrutinized by top search engines, and it’s critical that you know how to go about it to keep your site in good standing with both viewers and SE’s.

Here are 5 creative link building techniques that will keep your SEO marketing efforts safe and successful.

1. Interview Experts

An easy way to build links is to interview experts related to your area of law—this can be anyone from doctors for personal injury, forensic scientists for criminal law, even lab experts for DUI defense.

How do you build links when you interview an expert? Simply ask them to share the interview with their readers on Twitter, Facebook, and beyond. Chances are, they’ll love to share their exposure with their own followers, so accommodating your request shouldn’t be a problem.

2. Sponsor an Event

Sponsoring an event is a great way to build quality links. Conference sites list event sponsors, and they link back to their sponsors. Plus, when you sponsor an event, you can set up a booth, and make personal contact with possible clients.

The event(s) you choose to sponsor are entirely up to you, although they should correspond with your practice area; e.g. MADD events for personal injury, wrongful death, etc.

3. Sponsor a Non-Profit

Sponsoring a non-profit such as a MADD event, or a charity drive for a children’s hospital, is a great way to give back to your community, and develop contact links at the same time. You can give of your time, offer legal advice to those in need, and meet volunteers at the event who could be a source for otherwise untapped clients. It’s a win-win all around.

4. Take Quality Pictures

Everyone online these days is looking for images to use—especially free, high-quality images. If you’ve got a digital camera, take clear and professional quality photos of industry-related images. Put them on your website, and let viewers know that they’re royalty-free images available for download.

Just make it a requirement for people to link back to your site if they decide to use your images. The great part about this is that you’ll likely get relevant industry links, as legal professionals are the most likely to use these images.

5. Give Away Free Stuff

A great way to create inbound links is to give away free stuff—including legal pads, pens, post-its; anything that’s related to your brand, and preferably has your law firm’s logo on it. If you’re the law firm that gives away cool stuff just by linking to your site, or subscribing to your email (even better), you’ll establish a world of new followers.

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