We all know that the best form of advertising is a word-of-mouth recommendation from someone you know.
However, with law firm marketing, the reality is that most people don’t know others who have faced a similar legal problem and can recommend an attorney.
Now, with websites like Yelp, individuals can access word-of-mouth references from a wide cross-section of their peers. And a great thing about law firm marketing on Yelp is that it is relatively cheap and low-maintenance. Here’s a look at five ways you can use Yelp to market your firm:
1. Ask Clients
You know when you’ve had a satisfied customer. So it doesn’t hurt to ask him or her to write a review on Yelp.
You may be surprised at how willing some individuals may be to help you if you just ask. Make sure to exercise some discretion and target the clients who are happy with the results they achieved.
2. Respond to Negative Reviews
If you participate on an application like Yelp, you are bound to receive a review you don’t agree with. The great thing about Yelp is that you can respond to reviews. By explaining some points or offering additional services, dissatisfied clients may change their tune.
3. Report Fakes
For a variety of reasons, someone may post a fake review of your firm. You can report fake and untrue reports to Yelp. In addition, you can respond to the review so that others can see your explanation and realize that the report is a fake.
4. Work with Yelp
While law firm marketing with Yelp is relatively hands-off, you should still take some steps to maximize your presence. For example, you may give a brief blurb about yourself, your firm, and your practice areas. You can also include a link to your website and picture of you and your office. Remember that clients may be learning about your firm for the first time through Yelp, so you will want to make a positive first impression.
5. Don’t Fake It
You may be tempted to game the system and post fake reviews or have your friends and family members post positive reviews. Keep in mind that Yelp is aware of these tricks. In addition, potential clients are savvier than you think and can ferret out spam-like reviews.
If you have any questions about law firm marketing or increasing your online presence, contact us to learn how we can help.