At James Attorney Marketing, we know there are times where you have to provide lengthy explanations to clients, but reading wordy reports is not appealing and videos take too much time to produce. Creating an online slide show is a cost effective and easy way to promote your law firm.  What’s great is there’s a likely chance that your computer already comes with the necessary application to get started.  Slideshow programs like Keynote or PowerPoint are great tools to get you started.  If you don’t have either, there are plenty of free sources online that allow you to make a slide show.
Coming up with content on your slideshow might appear to be a difficult task, but the best thing to do is to is to create content that you’re already familiar with.

One area of focus for your slide show can be about you.

Yes YOU.  What is your experience?  What is your background?   Answering questions like this in a slideshow format can be an easier experience for any potential client to find out more information about you and your law firm.

Talk about your specialty.

Another potential slideshow idea can be talking about a particular topic that you’re an expert on.  If your law firm specializes in specific types of cases, talk about specific examples. The question you should be answering is “Why are you the best lawyer for me?”
Once you’ve thought of your slide show ideas, the next step would be to create it. Here are some quick tips for creating an engaging slide show:

  • Pick a presentation tool to use and stick with it.  Whatever program you decide to use, you should be able to include photos, video, and audio clips.
  • Present lots of images. Not only can you display photos, you can also include charts and illustrations. Select images that also work well on smartphone displays and don’t make the text too small to read.
  • Include Hyperlinks. When your slide show is posted online, always include hyperlinks that lead back to your website. Try to link the slides to relevant web pages.
  • Optimize for search.  Using tags and other forms of “metadata” will make your slide easier to find in searches, which essentially will help your SEO.

When your slideshow is complete, don’t forget to export it to a web-friendly format that you can place on your website, blog, and social media outlets.
Have you made your online slideshow?  Share it with us on our Twitter or Facebook page!

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